Pro Poor Effects of Provider Payment Reforms in LMICs

Summary of the Impacts of Provider Payment Incentives

The literature on the impacts of payment reforms in LMICs is sparse, inconclusive and relatively weak methodologically. It reflects global interest in payment reforms following the successes in the U.S. and other western countries in the 1980s and 90s. A general assessment of findings is as follows:

  • Impacts of payment reforms in LMICs on efficiency and other outcomes are rarely studied, and when reported, tend mainly to be subjective assessments of trends (uncontrolled pre-post methods).
  • In many cases, the reported impacts of provider payment reforms on efficiency tend to be weaker and less consistent than we would expect from the experience in the developed countries.
  • In other cases, the reported impacts on volumes stemming from unit of payment incentives often tend to be enormous, creating a situation where payment reforms can be a source of rising expenditures, or where payment incentives can be used as supply-side policies for managing access and utilization together with or in lieu of demand side policies.
  • There has been considerable interest in using capitation and fund-holding for primary care services, though there is only weak and rather scattered impact evidence, and evidence that is confounded by the use of contracting (or even privatization) with payment change.
  • We can say very little or nothing about what works best under what conditions. The evaluation literatures about impacts or process are simply inadequate.

 

 

Pro Poor Implications of Provider Payment Tools

 The pro-poor consequences of provider payment incentives have not examined directly, but only indirectly through reviewing patterns of study results. In the case of capitation, Lundberg and Wang (2006) conclude that the literature supports the view that “(capitation) can increase access to services among the poor (but) must account for variations across communities (since) there is an incentive for cream-skimming and cost-cutting.” Investigating the literature on other forms of provider payment, the same authors conclude that the pro-poor applications of incentive payment “can be positive if incentives are designed and managed carefully, (and) can be used to deliver targeted or subsidized services.” Broomberg (1994) offers a more negative view of provider payment, contracting, and pro market policies; “In the context of developing countries…the conditions required for successful implementation of these reforms are absent in all but a few, richer developing countries, and that the costs of these reforms, particularly in equity terms, are likely to pose substantial problems.”

More targeted applications of payment incentives may be used to meet the needs of the poor. Following a review of the P4P literature, Eichler (2006) concludes that P4P methods can be used to reach constrained and underserved populations: “(P4P) can motivate effort, encourage compliance with recommended clinical practice and inspire innovation in service delivery that includes creative approaches to reaching under served populations” (Eichler, 2006, p.6).

P4P and other incentives payment approaches can motivate providers to expand access to hard-to-reach populations through expanding clinic hours and providing remote services. P4P can also go further than other forms of payment in motivating access for disadvantaged populations. Examples include bonuses paid based on numbers of persons assisted from target groups and other incentives for results achieved by such groups. But, by way of conclusion McNamara (2005) writes: “Despite significant operational challenges, quality-based payment has been implemented in developing as well as developed countries, albeit not frequently in either instance. What we do not know—what the literature is nearly silent on —relates to the sustainability and ultimate impact of alternative payment schemes.”

 

Pro Poor Effects of Provider Payment Reforms in LMICs

Barriers to Effective Provider Payment in LMICs

Most analysts of provider payment programs have remarked on inconsistent or weak performance of provider payment reforms in LMICs? Lundberg and Wang (2006) offer the suggestion that there may be systematic barriers (or key assumptions) that are simply different, but offer no list of what these factors might be. McPake and Banda (1994) suggest that “such advantages (to reforms like contracting out in ways that emulate competition) may not always be realized.” Some of the earliest writers on this topic warn of the barriers: “Low-income countries should avoid complex payment systems requiring higher levels of institutional development” (Barnam et al 1995).

From this commentary we conclude that weak, inconsistent or even counterproductive patterns of impacts may be due to some critical barriers (constraints) or unmet assumptions that prohibit provider payment reforms from being an effective policy instrument in LMICs. Previously, Hanson et al (2003), in path-breaking work, had enumerated a hierarchy of constraints in LMICs that would limit access to new services and other technologies. Jutting (2004) also attempts to enumerate the issues associated with a related and often complementary reform of decentralization, arguing that performance of decentralization interventions have been found to be highly sensitive to organizational and institutional capacity. Poor countries, particularly ones with poor performing management and governance structures in the health system, simply do not allow decentralization reforms to flourish. Among the factors that these authors found to be correlated with successful decentralization in poor countries are:

  • Sufficient and stable local finances
  • Sufficient local management capacity
  • Political commitment at the national level
  • Donor support
  • Free flow of information
  • Accountability
  • Policy coherence, particularly between donors and national government”

Langenbrunner and Liu (2005) summarize the reasons for failures of provider payment programs which experience “diluted or neutralized” results:

  • Fragmented public sector pooling and purchasing
  • Low operational autonomy of providers
  • Lack of timely information and routine information systems
  • Poor complementarities of payment systems across settings
  • Institutional impediments
  • Technical capacity and management skills
  • Monitoring and quality assurance systems

What follows is an attempt to catalogue the types of constraints that may be preventing provider payment reforms from being effective in LMICs. There seem to be four types of barriers or limitations to success of provider payment programs:

  • Health System Limitations (primarily conflicting coordination between benefit plans, civil service incentives, and payment incentives)
  • Capacity Limitations (primarily information and management limitations)
  • Resource Limitations (making provider payments on time, and level of generosity)
  • Tempering Incentives on Underserving Patients

We discuss and illustrate these constraints in the following sections.

Capacity Limitations

Data and Analytic Support. Many countries do not have sufficient patient and provider data resources to set administrative fee schedules or capitation rates, or to monitor their performance. Provider payment reforms, particularly ones that require monitoring medical necessity, or the risks of under-service, and those that measure casemix in some fashion require considerable payer resources to implement and operate. Very little is reported in the literature about administrative costs of implementation of various types of payment incentives. Wouters et al (1998) report that administrative expenses generally follow the continuum of provider risk, i.e., the more provider risk, the greater the cost of administration. Line item budgets are the least costly, and capitation is the most costly.

Data is needed to set fair base rates, to regularly recalibrate payment rates to keep up with changing practice patterns and technology, to monitor results, and to help provider managers do their job. In the absence of insurance systems (with paid claim records) or computerized patient records, there is no easy way to operate a casemix system or to monitor patient care results. Almost all LMICs have this problem. In Egypt, reforms in primary care were centered on family medicine clinics where provider teams were paid bonuses to achieve objectives relating to service quality (prevention services, waiting time, etc.) The pilot data for measuring and monitoring the program came from computerized patient records for every visit. Though donors funded the pool for paying these bonuses, the rollout to hundreds of new clinics in the pilot scale-up neglected to implement the computer system, so the bonus part of the payment system was not deployed (Gaumer et al, 2008).

Analytic resources are also needed to work with these data and refine and update payment rates and methods. If these investments are not made, impacts can be distorted (uncontrolled volume incentives, obsolete rates, under-service and deteriorating quality) as was the case in Brazil’s physician fee schedule reforms (Wouters et al, 1998). One observer remarks: “Case based reimbursement such as DRGs is, from a technical perspective, an improvement on FFS systems, because it pays for outputs rather than inputs. Such systems require sophisticated and expensive methods to monitor and update payment rates, and therefore are probably not feasible in poor countries” (Kutzin, 1995).

Provider Management Capabilities. Provider payment incentives presume that beyond the obvious ‘dire’ consequences for taking action in response to payment reforms, it is also assumed that managers see the need for change, that the can set the new course, and that they can be effective in getting it done. Deficiencies in these aspects of management effectiveness are common deficits in LMICs. Without these competencies, response to incentives may range from ignoring the need for change, to poor implementation process. These can stem from poor management skills to inadequate data. As discussed early US experiences with per case payment and capitation were accompanied with anecdotal reports of inaction, over-reaction and failure to find a good balance between efficiency and quality. Facilities closed (dire consequences) and managers were replaced with more effective people. Considerable investments continue to be made in information systems by these institutions to support the managerial need for information.

Weaknesses in management buffer the intended incentive effects of payment reforms. One aspect of management that is particularly critical for payment reform to create impacts is management autonomy. This does not mean that it is necessary to have private governance of hospitals or clinics, rather that in responding to incentives, managers must have control over staffing level, staff selection, staff performance expectations, capital strategy, and other spending decisions. This flexibility is needed to respond to incentives and facilitate improved performance of the organization. Without this autonomy there is limited response to the incentives of performance based payment. Examples of contracting in Bolivia and Cambodia and other hospital autonomy reforms suggest that “in instances where management is given only limited autonomy, performance has improved very little” (Harding and Preker (2003).

There are many other examples of attempts to implement incentive payment for providers where the central or regional government retains autonomy over staffing and salary levels, capital and technology spending, purchasing of pharmaceutical supplies, and other matters. In Kosovo, for example, decentralization reforms of primary care with a capitation grant to the municipalities was done to encourage better performance and more accountability than the previous centralized system under the MOH (Gaumer, 2007). But here, facility managers have essentially no authority over their staff and their compensation because of civil service law and other policies. Once the budget is set, the authority to make timely deviations to deal with changing circumstances is not given to the managers. Changing the formula for the block grant to the municipalities (to some form of performance based incentive budget) would not have any effect on clinic behavior. It would be wrong to conclude that there is ‘autonomy’ in any conventional sense of the term. There have been recent discussions in Kosovo about trying to improve performance of government hospitals by means of a per case payment system. But, as is clear from the situation in municipal clinics, hospital directors would need to be able to shift resources, resize facilities and the workforce, and change the internal culture to effect change in response to the incentives of a per case system. None of this is possible now within the policies of the MOH which provide no management autonomy for facility directors.

To support better management actions in response to incentives, data and information systems are also critical. But, sophisticated measurement and monitoring systems will not be valuable until autonomy is available and decision support is needed. Continuing the example, there is no real evidence of demand for more information at any level in the Kosovo system (and in other countries where managers do not have to ‘manage’ because they have no autonomy). No patient feedback information is sought or collected by facilities. Facility managers who have special computer systems and staff, do not ever request special reports to facilitate ‘management’. At all levels, performance measurement is simply not a priority for managers. Holding facility directors accountable for facility performance would change this, but making them accountable for aspects of performance they cannot control would be futile. Demand for performance information should ultimately follow policies that provide more autonomy for managers to allocate resources and manage staff.

 

Resource Limitations

A second barrier to effective response is lack of sufficient financing and delayed payments by the payer (usually the government). One important source of inadequacy in paying providers is policy that ties provider payments to the annual government budget, which creates vulnerability in tight budget situations. These ‘tight’ budgets can slow payments and dull the financial incentives of the incentive payment scheme. This happens because of loss of ‘trust’ in the payment rule, and because of the loss of liquidity. Without timely payments based on the payment rule, many payers fall into debt to providers. Subsequently, in the absence of adequate capital market instruments to borrow, providers often ‘borrow’ by slowing down payments to staff and suppliers. In some areas of southeastern Europe this is commonly referred to as a “Balkan financing scheme” due to it’s prevalence in the region. This “debt” situation (however financed) can buffer the effects of payment incentives by eliminating necessary liquidity for investments needed for organizational effectiveness, and by creating dependencies on staff and suppliers who are owed money by the facility. Institutionally, this is resolvable by allowing facilities access to capital markets, or better yet, by creating a health financing fund (for paying providers) that is managed separately from the government budget.

Chronically low budgets may also limit the generosity of payment rates. While the direction of the marginal incentives of the payment policy are not altered by this, the providers may seek other better paying sources of patients. This eventually will buffer the incentives attached to the payment policy, and possibly cause providers to limit access to patients whose services command inadequate payments. This happened in Brazil (Wouters, 1998).

Health System Limitations

Weak or conflicting incentives. In some instances, payment schemes are designed with flaws like weak or conflicting incentives. Conflicting incentives were a serious problem in Croatia, where there was a combination of capitation for primary care physicians, coupled with FFS payment for specialists and hospitals. This encouraged “dumping” or excessive referrals from primary care to higher levels of care creating increases in total spending and the share of spending going to hospitals (Langenbrunner, et al 2005). In other instances hospital payment incentives conflict with incentives for the managers themselves, where they are often salaried at a level that is commensurate with bed-size, creating conflict between the decision to close beds and to be paid more). This is seen in many countries.

There are also situations where the incentives of provider payment are simply too weak to create large impacts. The P4P program in Haiti, where NGOs are paid 95% of the capitation rate, supplemented by a bonus payment of up to 10% is a fairly modest incentive to meet the performance targets. In the Nicaragua case, to contrast, the NGOs are paid only 3% as a base, with 97% contingent compensation based on performance.

Conflicting Benefit Plan and Provider Incentive Policies. The impacts of the incentives of provider payment depend, in large part, on the consequences to the organization for failing to offer a ‘quality’ product within the parameters of available financing. What happens to providers who fail to do this? What happens to providers who face fee schedules and must compete for consumers who can “vote with feet,” and who fail to attract enough business? In the case of a free market, the answers are simple: they fail and close their doors. This consequence provides very strong incentives for managers to be efficient and offer a quality product with what is available. Less mature markets may buffer those incentives. For example, a provider payment reform for hospitals in isolated circumstances (district hospitals in rural areas, for example) may not work well because the government may not be able to let facilities close if they fail to keep costs in line with revenue.

Hanson et al (2003) offers a good description of many of the problems facing households and communities that also undermine the market forces upon which payment incentives are based. Consumers who lack awareness of options and quality differentials, cannot afford the price at the point of service, are uncertain about the effectiveness of formal care, and face distance/transportation barriers, can mute the operation of competitive incentives. So, if one provider is careful, thorough and offers a good product, then it is possible under these circumstances that they may not be successful in attracting more business from consumers than their competitor. In this kind of household- and community-constrained environment, provider incentives that rely on survival and related market outcomes may not work very well. Provider incentives are muted because being responsive to incentives may bring little reward.

Coordinating provider payment with demand incentives in the benefit package/pooling design is important. Out of pocket payment (or informal payments) in poor countries reduces overall demand for care, and may buffer incentives of the provider payment scheme by reducing the payoff to providers for improving value of their services to the marketplace. For example, if providers are paid more for attracting more patients (a competitive incentive) then anything that reduces the demand for care will detract from (buffer) the impact of the payment incentives. Pressure to have the patients pay more may also accompany payment reforms that put financial pressure on providers. In Eastern Europe, for example, there has been a growing reliance on out of pocket payments in the wake of provider payment reforms (Langenbrunner and Wiley, 2002). When provider payment was established, the providers were, in some instances, given the flexibility to charge user fees. Though the impacts of reforms on hospital efficiency may be positive, the financing system “shift” to out-of- pocket may be an important negative consequence. And, higher price at the point of service may mute the competitive incentives in as much as consumers may lower their demand response to providers who are more effective in responding to the payment incentives.

Any type of coordinated change in the benefit program that has the effect of stimulating demand will increase the apparent effectiveness of provider payment incentives. When options for care exist, efforts to increase the purchasing power of consumers (demand policies) will stimulate utilization and increase the return to search. This complementary stimulation of demand would invigorate the incentives facing providers and increase impact of the payment reform. Insurance schemes, for example, should increase the effectiveness of provider payment reforms by strengthening demand as the point of service price falls. Concurring and coordinated, payment policies and benefit programs should improve (Kutzin, 2003, Falkingham, 2001).

Even in instances where there is no presumption of competition (such as many of the capitation situations, or some of the global budgeting situations) the absence of dire market consequences may buffer payment incentives. This would follow from failing to punish providers for not doing an adequate job of balancing efficiency and quality. Of course, governments in most LMICs do not want to do things to providers that might discourage access or equity—these systems objectives are (rightly) more important than efficiency (and possibly quality as well). One author writing about New Zealand states: “The effect of introducing market-like incentives into a health system depends upon the particular institutional arrangements that are in place. As long as governments place high priority on ensuring access to services for those in need, incentives for efficiency will inevitably be blunted (Ashton, 2002, p103).”

There may also be higher level institutional conflicts that prohibit effective operation of provider payment systems. The most obvious of these is civil service, which often ties the hands of facility managers, as in Kosovo. This is also mentioned by Langenbrunner, et al (2005). The manners in which civil service can impede or conflict with provider payment incentives are numerous. An obvious situation is created when hospital managers are compensated according to hospital bed-size, which may conflict with incentives to downsize the facility in response to payment incentives.

 

Tempering the Underservice Incentives of Provider Payment

The use of provider payment as an incentive device for improving health system performance in LMICs is problematic because of the underservice incentives and the weak control mechanisms in many countries. This may be responsible for the inconsistencies in impacts.

Any form of prospective bundled payment involves economic incentives to underserve patients. Whether a DRG system, or a per diem payment, or capitation, all involve incentives for providers to underserve. And, the variability in impacts across LMICs we see may be the result of variation across providers in the self imposed limits on underservice.

In the OECD countries there are typically 3 major vehicles for controlling or tempering the incentives for underservice. Absent these vehicles, it may be risky (high levels of variability) to implement such payment systems without providing for some way to temper or monitor the impacts of the incentives.

 

Availability of Monitoring Data. There are less likely to be industry wide data systems that can be used to study the extent of underservice. The insurance systems of many western countries produce administrative data on every patient that can be used to examine service usage, LOS, and other measures of intensity.

 

Legal System. Underservice brings a real risk to providers in terms of lawsuits. A healthy supply of lawyers, and knowledge of legal remedies, poses a significant “defensive” barrier to underservice (whether systematic or occasional). This somewhat annoying tradition in the West, has be a source of excessive spending, but also a form of protection against underservice. In LMICs, this protection may not function in a way to limit underservice risks.

 

Free Press. Working with the Legal System, the press provides protection by occasionally publicizing care patterns that reflect underservice. The threat of such adverse publicity is a very real concern of most institutions, and helps prevent gross underservice. This mechanism may not function at all in many LMICs.  

Barriers to Effective Provider Payment in LMICs

Gender Pay Gap and Related Labor Economics Issues

The gender pay differential in America is a product of labor market behavior of workers and employers, and a number of market anomalies and failures.

Historically, the gender wage gap has been about 40% (women made salaries on average that were at the level of 60% of the salaries of men).

historic-gap

This longstanding gap seemed fixed, causing some to fasten onto the idea that it was God’s will, or prophesy:

prophesy

But, alas, it has finally changed, in the workforce of the 1980s and 90s. The gap between men and women’s salaries has shrunk from the historic norm of about 40% to about 20% today.

up-to-80

This gap has shrunk because of many things, but mainly:

  1. Increase in labor force participation of women— largely enabled due to the availability of birth control after the mid 60s
  1. This brought a flood of college educated women into the workforce, women who largely did not enter the workforce in earlier years (the earlier female workforce was less educated, earned less, and were largely women who had to work to support their families and didn’t have the luxury of being at home).

In 1970 about 22% of the female workforce had some college or degrees. By 2010,  nearly 2/3 of the much larger female workforce had college educations.

  1. Many more women began preferring professional education and careers in law, medicine, business and other highly paid occupations (where previous preferences favored nursing, teaching, social work, etc).
  1. Less overt discrimination in pay, largely due to deterrent effects from legal actions (eg equal pay laws) .

This change in the female labor force following the the introduction of birth control technology, and the flood of interest in labor force participation that followed was remarkable.

flood

Today, the wage gap is somewhere around 20%, with women making about 80% of men salaries across the workforce.

The following chart shows the wage differences by occupation. Obviously, there are large differences in the gender gap situation across occupations. In service worker and clerical jobs women make more than men. While there are considerable gaps favoring men in many of the ‘professions’.

occupation-gap

Before reviewing these possible sources of the gender gap, we will first review the way markets are thought to work for setting wages.

 

Wage Determination

Generally, labor markets work like other markets, with supply forces interacting with employer interests (demand) to determine the equilibrium wage and employment level. Demand by employers is called a derived demand, because, in part, it is determined by the demand for the employer’s product by customers. The demand for labor is determined by the physical productivity of workers, and the price that the product can be sold for by the employer. The demand for labor at any particular wage level increases when:

  • The firms demand for its product shifts out (more demand) due to things like competitors raising price, income rising, an effective branding process, etc.
  • The firm has more or better machinery, which increases the productivity of labor, shifting the demand for labor to the right
  • The workers are trained, or become more experienced and more capable, shifting the demand for labor to the right
  • The availability of new sources of cheaper labor—may shift the demand for labor inward (or replace it altogether). Trade agreements, for example, made it possible to “outsource” production to China and other places where labor and manufacturing in general are cheaper—which shifted the demand for many blue collar manufacturing jobs to the left (reducing wages, and lowering the level of employment for domestic workers).

Generally, the demand for labor slopes down because of three reasons;

  • When more labor is hired and it produces more, this additional output can only be sold if prices for the final product are reduced somewhat (demand curves slopes down)
  • Diminishing marginal returns of labor. Firms can afford to hire more labor only if wages are lower, because the marginal productivity is falling due to diminishing returns
  • Labor has substitutes. If wages were going up, they will get by with less labor because of this, preferring to substitute other kinds of (cheaper) labor, or use more machinery.

Households supply labor. They do it to earn money by selling time. Supply curves generally slope up because more work will be supplied only if wages are higher—this stems from the fact that the opportunity costs (what you have to give up) becomes higher and higher as you have less and less time for other things in your life (fun, family). Supply curves shift for several reasons:

  • When a job becomes significantly more or less attractive, for example. Say, that the newspaper reports that some hazardous chemical used to be present in the building the employer now owns. This will cause workers to offer less labor at all wage levels (a shift upward in the supply curve, because of the hazard). On the other hand, the job may become more prestigious, or fashionable than before, which will attract more workers wanting jobs, shifting the supply to the right (more workers at all wage levels).
  • The job now requires a license, or some kind of exam, or special training paid for by the worker. These things reduce the supply of labor by making it more expensive or more limiting of potential workers. They will supply less labor at each wage level when these kinds of things are imposed on the labor market.
  • New technologies are introduced that may shift the work-life balance preferences of workers. The possibility of working from home thru the internet, or the birth control pill, or construction of public transportation to the community where employers are located—are all examples that will change willingness to supply labor to the labor market (shifting supply out)

Workers are said to be paid what they are “worth” economically to the firm”. The main drivers of wages being: the level of demand for the product the workers are producing, the price paid for the product, and the extent to which workers can be substituted for by other resources. On the supply side, wage drivers are the attractiveness of the job aside from the economic benefits, the extent of training requirements to be acquired by the worker, that the attractiveness of alternative activities (to this job) for the worker.

Subject to these forces, markets work by trying to return to equilibrium, if something changes. So, if the demand for nurses is shifting out as the population ages and demands more and more health care, then the pressure will be on wages to rise. As demand shifts to the right, then shortages appear (at the existing wage level employers cant fill all the jobs they have because not enough nurses are willing to work at that wage— a shortage occurs). So, employers will begin to raise wages (or offer signing bonuses, more flexible hours, or other attractions) to attract the nurses they need. Wages, in general will rise and eventually equilibrium will return, with a higher wage and a higher employment level of nurses.

Human capital

Human capital is the embodied skills and knowledge in workers. Firms sometime “invest” in training some workers. And, workers often “invest” in themselves. Both make such decisions based upon the costs they incur, and the future stream of benefits they expect to earn. That is, decisions about whether or not to invest in such capital are presumed by economics to be made exactly the same way by decision makers who are faced with other decisions about lasting assets. The idea is that decision to buy/not are made on the basis of ROI, where the annual stream of net cash flows are discounted to present value, and compared to initial investment outlays to determine if net present value is positive. The critical elements in this analytic framework are:

  1. the stream of annual productivities (benefits) associated with the trained worker
  2. the stream of salaries which will need to be paid the worker (1-2 is the annual stream of exploitive returns to the firm)
  3. the discount rate used to discount to the Present Value the net returns (1-2). typically the discount rate is the weighted average cost of capital
  4. the up front training cost investment
  5. the number of years the worker is expected to stay with the firm, allowing the firm to recover returns on the investment

Human capital theory was developed by Gary Becker, who won a Nobel prize for this and his theory of discriminatory behavior—both applications of pretty basic economics to what heretofore were intractable problems for economics and presumed to be problems of “preference”, not economic decisions.

So finance people have long used the theory of decision making that was adapted by Becker and applied to labor economics. Why do people demand education? How is the decision made? Why do people decide to pursue healthy lifestyles? Why do firms pay women less than men under some but not all circumstances. We could say that the answer to all these important questions is that “ they prefer to do it”. Unfortunately, this is unhelpful to understanding what drives decision making behavior, and economics of human capital offers much more systematic insight into what is going on in these cases.

The idea that was expressed in class by one of the students, and echoed by others, is that decisions about which MBA program to enter were driven, at least in part, by using the ROI model of decision making, where the idea was to plug in the wage before and after the MBA reported by various schools, discount those benefits for many years of employment history, and compare the Present Value to the outlays for tuition, books and foregone income for 18 months. Sounds like an investment decision making approach. Used by many of you to decide which school to choose. Other benefits and costs can enter the decision too, though not numerically. The model works well to describe firm’s investment decisions too. Typically, the weighted average cost of capital for the firm is used as the discount rate.

So, the human capital investment decisions by the firm (whether to train, pay for schooling, or pay for other investments that might be made in new managers) can also be described by this same model. Indeed, we contend that the observations we can make about labor market differences by gender can be explained by this presumed approach to decision making by business firms. What we observe is:

  1. businesses often pay women less than men for the same position when the job requires training (this helps explain why women are hired at all when jobs require firm-provided training)
  2. in jobs requiring training we often see women with higher levels of education or more experience than men (this compensates for the shorter tenure on the job)
  3. Such differentials are not seen for jobs where the firm does not have to invest in training.

The observations are exactly what would be predicted if we believe that firms are making their decisions using the human capital model. The model suggests that if firms believe that women will not stay as long as men on the job following training, then firms will have fewer years to recover investment returns for the women. Other things the same, they’d prefer men. Indeed, the model predicts the circumstances under which the firms would hire women for jobs that require training would be when they (1) could hire the woman for less money, or when (2) the woman was more productive, cet par. Both are frequently observed in such labor markets.   When jobs do not require the firm to invest in human capital, such as for teachers, professors, nurses, and most service workers—we do not see any gender discrimination. The discrimination follows from the necessity of the firms investment, which requires some accommodation to equalize the gender Returns On Investments (ROI) under the situation where the firm expects females to have shorter tenure on the job.

This theory of human capital does not say what “should” be done by firms. It seeks only to explain what “is” evident in practice.

Discrimination

Firms are said to discriminate in hiring if they do not choose workers based on their comparative economic worth to the company. Gary Becker wrote his dissertation on this topic.

The argument can be made simply about what discrimination is, and how it can occur. Think about a firm hiring 5 new workers for a particular job to meet the needs of an expansion. Say they have 6 candidates for the job based on applications, credential reviews, interviews and other data. Now they need to decide who to hire. Rank ordering the candidates by level of expected productivity we might get the following:

Candidate           Expected daily net productivity ($)         Race

1                                                 100                                                W

2                                                   95                                               W

3                                                   90                                               B

4                                                    90                                               W

5                                                   85                                               W

6                                                   80                                               W

Based on the data, no discrimination would result in the first (top) five candidates being hired and yielding a total productivity of $460. If discrimination occurs, and the B worker is not hired, then the five W workers would produce a total of $450. This behavior reduces the profitability of the enterprise, and occurs under conditions of (1) some compensating benefit occurs to the firm owner to make it “worthwhile” to give up profit to satisfy a stakeholders preferences for discrimination (firm customers, other employees, others) and (2) sufficient excess profits are present for the firm, allowing them to give up some of those profits in order to discriminate. In highly competitive markets we wouldn’t expect discrimination to occur because profits are barely enough to able to keep the capital invested in the firm.

Fringe Benefit economics.  

Say a fringe benefit (like firms providing free daycare) is added to a labor market that had no such thing before. The cost to the firm to provide it is some amount per worker. The impact on market wages and employment will depend on how much the workers value the benefit, and what happens to the numbers of job applicants for this job.  Say, the increase in supply is small, and the workers do not value the benefit as much as it costs to provide. If this was a voluntary fringe benefit, firms would not offer it. Why not? They offer a benefit voluntarily only if the workers are willing to pay for it; eg. only if the workers will accept wages that are lower than before the fringe was offered by an amount lower than the employer’s added fringe costs.

But, if the fringe benefit is more valuable, and the number of applicants seeking work expands a lot, then this will drive the wage down, possibly enough to compensate for the added cost of the benefit. In such a case, firms would offer voluntarily, such benefits, because workers are willing to pay for them in lieu of wages.Indeed, what does “making profit on fringes” actually mean? Essentially it means that the firm has found a “second” product/service to provide to a set of customers, who happen to be employees!

Obviously employers are fast to identify such benefits that are valued more than they cost to provide, because it creates an HR department full of qualified job candidates from which to pick and choose! In the case where employees value the benefit = to the cost of providing it, the supply curve shifts to a new equilibrium, and the drop in wages is exactly equal to the cost of providing the fringe.

What happens if the government mandates the offering of a benefit that employees don’t value very much? The employer and the workers share the cost.As with any other fringe benefit, it increases labor costs, and will tend to reduce the number of jobs offered by the firm. This is the classic case of the mandate causing cost sharing between the employer and the workers. even though the workers do not see full value in the benefit.

A final example of fringe issues concerns the economics of “flexibility” in work arrangements, or offers of on site day care, or humane work rules for part time employees. These “conditions of the job” vary across employers because they are voluntary benefits. Some employers may see benefit in providing them, others not. For those that offer them, employees value them enough to take lower pay. So, other things the same, a firm that offers “job flexibility’ as a fringe benefit will be able to get workers though they pay lower salaries to them. If some firms do this, and others do not, then there is a mechanism for wag gap impacts.

If it happens that such voluntary benefits are differentially preferred by gender, what does it mean. What will the effect be? It means that in instances where the benefit is offered, the wages will be lower (or they wouldn’t voluntarily offer it). If women happen to care more often than men about such “fringes” at work, then they will be found to have lower average wages than men, other things the same. That occurs because the women will differentially seek out and apply for jobs that have such benefits. These jobs in these firms will end up having lower wages because supply of workers is more robust.Men, who may not care as much about such benefits, will prefer jobs where they are not offered, and where wages are higher. This will drive a wedge between gender salaries .

This is likely a source of a small portion of the gender wage gap (now about 20% across the workforce). If the government mandated the benefit be provided by all firms, then women would not differentially prefer some of these employers over the others, and cost sharing would occur in probably all firms.

Remember, any kind of employer provided work benefit (bigger offices, personal secretaries, health insurance, contribution to retirement plan, company car, etc) will create these same kinds of impacts: the impacts of offering the voluntary fringes will, other things the same, be fewer jobs offered but at higher total compensation levels. The cost of the fringe will be borne partly by the employer, and partly by workers who agree to take a lower salary (than otherwise) in order to get this benefit. For workers who don’t happen to value the benefit offered by the firm, then they will be reluctant to take a job that requires them to help finance, and will seek jobs with benefits more to their liking.

Tenure Differences in Employment

Women do not stay as long in jobs as men. This longstanding fact has diminished in magnitude over the last generation, again due mainly to the birth control pill. But, small differences remain between the sexes. The theory of human capital contends that when jobs require employer-financed training, these differences in tenure limit the ability of the employer to recoup their investments and will result in one or more of several responses: don’t hire women at all, if hired, pay them less, or find female employees who don’t need as much training as the men. All of these are to be found in the evidence. When jobs require no training, there should not be any basis for any of these impacts. Evidence from research suggests that this is responsible for only a small portion of the wage gap in affected jobs. The tenure-on-the-job differences between men and women is responsible for only about on tenth of the wage differential[3].

Today, the tenure differential has become rather small. The chart below shows that the tenure differential has shrunk a lot, almost disappearing. This is largely a consequence of the technology of birth spacing, and resultant changes in labor force participation by women, discussed more below.

tenure

Market Failure due to Asymmetry of Information

Asymmetry of information (employers know the wages and levels of productivity of all workers, and don’t know about the true skills of job candidates) is something that, if kept secret, can allow exploitation to occur. Equity adjustments between comparable workers are slow to be made if salaries are kept secret. So, there are two mechanisms by which asymmetry may affect the gender gap: (1) lack of transparency may create a gap in new hire salaries if women, in the absence of information about other salaries, do not negotiate as aggressively as male counterparts. And (2) as time passes on the job, the lack of transparency does not tend to dissipate between equally productive peers who are paid differently (for whatever reason).

The argument is that if salaries were transparent, then some unknown portion of the wage gap would be eliminated.

Resultant Gender Pay Gap of 20%— why does it exist?

The gender gap in salaries has shrunk considerably, but has plateaued again, at about 20%.

The gender wage gap that remains is probably due to

(1) discrimination (enabled by market failure of monopoly, wherein firms can afford to be a non meritocracy and leave potential profits on the table),

(2)  due to gender differences in preferences in employment conditions.Women preferring jobs that have some “flexibility” to accommodate the disparities women face in family child care responsibilities.

(3) Some small portion of the wage gap is also likely due to somewhat shorter tenure with firms than men (the average difference is only one quarter of a year).

(4) part of the gap may also be a product of market failure due to asymmetric information. The argument goes that gender pay differentials result, in part, from employees not having information about what employers are paying others for similar jobs. This lack of transparency allows differentials to persist, when otherwise they would disappear.

Worth reading Citations

G. Gaumer, “Sex Discrimination and Job Tenure.” Industrial Relations, February 1975.

Deborah Eisenberg, “Money, Sex and Sunshine” University of Maryland School of Law, Working Paper: http://ssrn.com/abstract=1801238

Gender Pay Gap and Related Labor Economics Issues

LMIC Health Data/Analytic Strategy

Everyone agrees that poor countries need stronger health systems. Everyone agrees also that evaluation and monitoring is a crucial part of the policy cycle. Yet, little is written about what core investments need to be made in terms of data. And, even less is written about how to organize the human analytic resources to take best advantage of the data to provide the evidence needed to set priorities and to monitor solutions to gauge whether they are working as intended. My experience is that absolutely no in-country organizations have been established to do the routine health system evaluation and monitoring work, and certainly no strategic plans have been written about needed data investments. Basically, this all seems to be supplied and considered by donors. Indeed the only viable data push that has been evident is for NHA. But this is not generally seen as an important and useful in-country data resource, but as something that donor analysts want so that cross country comparisons can be made, and something the donors must pay for or it wont happen.

Data , and the ability to draw conclusions from it about what is working ( and not) is generally a threat to Ministry officials. I ran a focus group some years back in Egypt of young people who had returned to the Health sector there, after going abroad to earn MPH, Masters in economics, and other graduate degrees. Ever single one of them was disappointed in their ability to use their skills in data analysis and policy development in the Ministry. Every single one was trying to leave to the private sector, to donor funded projects, to the Gulf, and so on. Egypt is only one place, but the situation certainly rings true that data is hopelessly spotty and generally not available, and there is no organization anywhere in that country doing health system performance appraisal.

Other LMICs are not much different. Yes, there are statistics agencies, and some countries have Public Health analytic units. And, there are a handful of embedded NHA units. But, nowhere (outside of Donor groups and Observatories) is nobody doing in-country professional assessments of health system perfromance, and assessing (with data) whether it is getting better or worse. That is all left for the spin people, free from limits that might be binding from facts that might be introduced. With few exceptions, this is the world of the LMICs.

 

Data Investments

 Typically data on the health sector is

  • Excessive and inaccurate about the government providers
  • Unavailable for private and NGO providers
  • Unavailable from households
  • Sometimes disease reporting networks are available
  • Vital events data are available (births, deaths, IMR, etc.)

But, in terms of access, health, out of pocket spending and other household measures, much is left to the periodic DHS and the NHA household survey,

Virtually no provider data exists from non government organizations. And much provider data from government providers, in my experience, is inaccurate, and inadequate to do research on budget equity (budgets data are never linked to service use), or usage of particular services (few categories of usage are used, and never is the provider data linked in any way to population characteristics of the catchment area). There are lots of numbers, but no evidence that a policy researcher has had a hand in specifying, assembling, and linking relevant data.

Country health data systems need to be composed on certain things in order to routinely assess performance of the health system. Sure, special data is needed for special topics. It would be silly to try to imagine all the data one could ever want. But the basic building blocks would seem to be:

  1. A tri-annual household sample survey. Sample size would need to be adequate to make reasonable estimates for major demographic groups (men, women; elderly, children, adults; rural, urban; major ethnic groups; three income categories). The survey would capture health system performance metrics like utilization, regular source of care, out of pocket spending, self reported health, satisfaction, barriers to access, chronic diseases).
  2.  Every 2 years–  Hospital statistics. Every hospital should have a unique ID a location, including NGOs and Private. Routine data could be things like ownership, services, size, usage by major types of patients (IP, OP, Births, ED, LTC/Rehab), special programs, spending, staffing, financing sources (OOP, insurance, budget), and affiliated free standing clinics, and affiliated programs of community outreach  (circuit visiting programs and embedded CHWs). Periodically, special studies could piggyback on this survey.

From such data two kinds of analytic files can be constructed (along with demographic, census, and vital event data) to support analysis of health system performance. Those primary analytic files could be

Area Aggregate File. This file would link together Census and various demographic data to provider data, and Household survey estimates into records for each of the major regains/cities of the country. In Egypt, there are 144 districts, which might be used. In the USA we have 307 hospital referral areas, and so forth. So for each record we would be able to see the number of providers of each type, the beds per capita, visit rates and days of care per 1000, facility spending per capita, etc. We would also be able to know the age mix of the population, average educational attainment, average income levels, employment rates, etc. Vital event data would also be summarized by region and included here.

 This file would be a primary resource to study the extent of geographic variation in the use of the health system, and would permit study of drivers of those geographic differences.

National sample person level file. This file would link patient survey data to provider characteristics and to population characteristics (from the above file). This would permit using the household survey data to study questions of access barriers, utilization rates, health status, and the patterns in these things as they relate to availability of care (in the area) .

To construct such analytic files would also require routine ways to code and crosswalk geographic regions on both the household data and the provider data.

In addition to these data required to examine health system performance, are other important data resources.

 3.   NHA flows of health financing. Periodically (every 3-4 years) This data collection is aimed at understanding the sources and uses of health spending according to a pre-described methodology. This makes the data more or less comparable to other countries. The NHA household survey items should be incorporated in the larger household survey, mentioned earlier as # 1.

Three other data sources are often available now. They serve the top needs of public health in the country but, with a few exception for mortality rates, are not a core data need for health system strengthening M & E work.

4.   Communicable disease reporting (electronic/manual)

5.   Vital events and Population (births/deaths)

6.   Disease/tumor registry system

 

Manual and Electronic information systems have been a health system strengthening investment in some countries. Manual systems of recording discharge abstracts for hospitalized patients, and then computerizing them, have been used. To a much lesser extent, similar manual-to-digital systems have been installed in LMICs for ambulatory care settings.

Developing an integrated national EMR is much more ambitious and expensive. The value of these systems, and the first generation manual-to-digital systems, is to improve clinical performance of the system. To prompt providers, to allow exact and quick order entry by providers, to eliminate untoward variations in behavior across providers, These are important. And they are expensive investments, in both technologic costs and in gaining physician compliance.    They may be investments donors want to make, but they don’t seem as urgent as some of the other data sources. These investments are

7. Manual-digital hospital discharge abstracts

8.  Simple EHR for primary care (interprovider comparisons and motivation)

9. National EHR system

What about point of service transactions data (eg administrative data, as it was always called here in the U.S.). Insurance operations, where it occurs, does produce very useful data for evaluating the health system. Utilization of services is well tracked by patient, and can be combined with the insurance eligibility data and provider data to create high value data sets on large numbers of people. (capable of detecting small impacts and changes).

LMICs usually have substantial numbers of health system encounters that do not involve an intermediary, like an insurance company. This role of someone paying a bill “on behalf of the patient” creates the need for an administrative record of service and the amount due. LMICs often have many transactions where out of pocket payments occur (no insurer) or occur in government facilities (where an eligibility card may need to be shown, but no “bill” is generated. So, we do not list this kind of record here.

 

A Data Analytic Organization

Data resources need to be complemented by the skills and motivation to use it effectively to evaluate the performance of the health system, and whether health policy is working as intended. Experience shows that skills in project design, analysis of data and report writing are probably far more prevalent in LMICs than the demand for such information in the MOH, and the availability of organizations charged with getting answers to such questions.

So, what is needed. There needs to be created a special unit within (or outside) government, that has the responsibility for producing an annual report that is a professional, and data driven, that assesses the performance of the country’s health system, and the effectiveness of the major policies taken by government to improve that performance. This could be calledan economic evaluation or analysis unit” or a “health economics unit” , or a “health system M&E unit”, or whatever. It could be inside the government, or in a school of public health. In the U.S. the unit is called MedPAC, and it reports directly to the Congress, rather than the Administration. Without a specially designated analytic unit, the necessary skills cannot easily and promptly be assembled, the data resources cant be negotiated and pulled together, and the primary objective becomes always too much, too fast, too expensive and it just never happens. An organization with mission needs to be established, given resources, and politically insulated so that it can do the job.

What would such an organization need to do:

  • Produce an annual report on the performance of the health system and the performance of the major health policies of government
  • Hire and manage all health economics analysis capability
  • obtain ready access to all necessary data sets (including NHA) through collaborative agreements between stakeholders ‘Sign memoranda of understanding to share data across key stakeholders including MOH units, MOF, statistics agency, academic organizations
  • Be able to integrate data sets to best analytic advantage using a staff of SAS/STATA-capable data managers and programmers
  • Conduct special health economic support studies for the Government or Donors or others
  • Maintain professional production discipline for producing reports
  • Create stakeholder advisory group or some other mechanism to create data sharing incentives and Conduct workshops and training programs for stakeholder organizations and other officials on the methods and findings

The critical success factors in doing this would seem to be

  • Independence from political forces and interests
  • Excellent Leader with Technical & Project Management Skills
  • Staff mix:   health economics training, experience with statistical computing,  and with report production
  • Governance:   Multi Stakeholder & Transparent
  • Regular Reporting Schedule
  • seat at the table for decisions about new investment decisions about health data

The MedPAC agency in the U.S. has been limited to 25 analysts (and about 35 employees) for a long time. It is a highly technical and authoritative evaluator of health system performance.

LMIC Health Data/Analytic Strategy

Contribution Margin

One of the most important business concepts derived from incremental thinking and economics is the metric of “contribution margin”. When offered a deal by a customer to buy at a low price, we should say “yes” as long as the incremental costs are less than that price. Or, said another way, when incremental (additional) revenue exceeds the incremental (additional) costs it makes sense to proceed. Or, another way to say it is as long as our price is high enough to cover variable costs and any fixed costs (which we’d have to pay anyway), it makes sense that profit will rise if we go and supply. Another formulation of the decision rule is that  (P – AVC) > 0 : price – variable costs is the definition of contribution margin. As long as contribution margin is positive, profit rises if we supply. This metric, and this way of thinking, stresses the point that fixed (sunk, overhead) costs are irrelevant to supply decisions in the near term (as long as we have enough capacity in plant and equipment and long term faculty commitments to do the job). And, of course, we must also assume that our regular customers won’t find out about the deal!

The calculated amount of incremental profit is called, in business jargon, the contribution margin. How much is the deal contributing to profit? Here, we take the incremental revenue and subtract the incremental costs.

Some Quick definitions:

Total costs = all expenses for some period of time=  Variable costs + fixed costs

Average costs = unit costs = total costs / output level

variable costs = the costs that vary with the amount of output we produce — if we             produce additional units of output then our variable costs go up, if we choose to produce less then our VC go down

marginal (incremental cost) = the additional variable costs we incur when we                     produce an addition unit of output

sunk cost = fixed costs = obligated costs we must pay regardless of our level of                   output (these are the alternative to variable costs, which go up and down with             output level. We are obligated to pay these costs (the CEO salary, the rent,                       building maintenance) whether we produce any output or not. It is a                               contractual obligation of sorts.

Total Revenue = average price  x  total units sold

Incremental revenue = the amount of additional revenue we get (or give up)                       when we sell an additional unit of output. This may or may not be = the                         average price we charge (if we give a discount, for example, the additional                   revenue we get would be lower than price).

Contribution margin = incremental revenue – incremental cost (this                                       contribution could be for a sale of one, or more than one units of output).                     Usually we would think of the volume as being a “batch” of some number of                 units sold to a customer at a non standard price. eg the customer made us an offer to buy a “batch” at some suggested price. We decide to sell on the basis of whether contribution margin is + or not.

Firms use “contribution margin” all the time to evaluate whether to take “one time offers”. And, they more often use the concept to examine the profitability of various products and departments of a firm. Say, for example, you are trying to examine possibilities for reorganizing a university, and want to strip away “losing” programs. So, you would proceed in one of two ways: (1) calculate the revenue attributable from each program, and costs associated with each program (these are called direct costs). The difference is contribution margin of each program. It tells us how much profit will go down or up if we wiped out the program. This way of looking at the “contribution” of each program to profit IGNORS all sunk costs, which will need to be paid if the program stays or leaves (like the president’s salary, and the building costs, etc.).

(2) the alternate (and wrong) way to do is to this is to take all the fixed or sunk costs (sometimes called overhead costs) and allocate the share of these common costs that could reasonably be allocated to each of the existing programs (based on payroll size in the programs, or based on square footage used, or whatever). This we create a “fully absorbed” cost for each program. And, if we subtract this amount of program cost from program revenue we will get a measure of “profit” produced by each of the programs. Then you can scan these calculated profits, and decide which program to eliminate? Accountants love these kind of profits, where sunk costs are allocate down to each business unit. Accounting firms make consulting revenue by helping firms develop “fair” methods for allocating sunk costs. Actually these are not good metrics for deciding which business unit is pulling its own weight.

Fundamentally, the sunk costs cant really be properly allocated, so you can’t really be sure that these profits are really a good metric for understanding the “contribution” of particular program. The best approach to judging “which program is not pulling their own weight” is to measure direct revenue into that program, minus direct costs expended. Which revenue would be lost if the program were to be dropped? Which costs would be eliminated if the program were to be dropped? Direct revenue minus direct cost. Or, incremental revenue associated with the program minus incremental costs. This is the way to evaluate the decision to drop (or add) a program, or not. The revenues associated with it are weighed against the costs of doing it. Incremental revenues against incremental costs. Contribution margin!

So if General Motors was evaluating the Chevy Volt, trying to decide to keep the product or not, the idea would be to determine the contribution margin. This is determined by knowing the direct costs and the direct revenues. Or, the incremental costs and the incremental revenues. Common costs in General Motors, which are not associated with any particular product, are essentially sunk, and will be paid one way or the other. So, they don’t bear on the decision to drop the Volt or not. These common costs are the president’s salary, the costs of the accounting department, administrative buildings, etc.

Of course, to be sustainable, all costs have to be covered by revenue for the organization. And, products or departments that are not producing enough revenue to “pull their own weight” in terms of contributing their share of common costs are definitely problems. But, this is different that saying that because they aren’t pulling their own weight of commons costs they should be dropped. Indeed, if their contribution margin is positive, the organization would be worse off if they were dropped. Here is an example for the McDonald’s ice cream sundaes in the Boston stores in a week:

Item                                           Direct (sundae)                     All Products

Revenue 1,000 6,200,000
Frozen Product & Meat costs    600 600,000
Container costs    200 200,000
All other Supplies (including choc sauce, strawberry sauce)    100 400,000
Advertising costs      50 400,000
Labor costs cooks 800,000
Labor costs counter 400,000
Store manager costs 200,000
Building maintenance & depreciation 2,200,000
Margin    50 1,000,000

 

If this rough accounting is accurate, it says that the contribution of Sundaes is $50 a week. Or, said another way, the total profit of the stores would fall by $50 a week if we dropped sundaes from the menu. To be sure, the contribution margin is low, and they may not be pulling their own weight in terms of their share of total store costs. But, determining which of these other costs would actually “go away” if we dropped sundaes from the menu would be hard, if not impossible to compute and even harder to implement. Certainly some of the labor costs are consumed by dealing with sundaes. But whether any of that time could be eliminated seems doubtful. Also, the management costs would likely not be changed if sundaes were, or were not, on the menu. If so, then the labor costs are sunk with respect to sundaes. I would expect if we were considering eliminating all milkshakes, or drive-in services, or other items, it might be possible to compute the potential labor expense reductions that would accompany eliminating the product. But, it seems doubtful that labor costs or building costs would be reduced if the product was eliminated, so we wouldn’t consider it part of contribution margin.

This issue of the “relevance” of common costs (overhead costs) in assessing the sustainability of products in multi product organizations is a big issue in many places. Yes, in the long run, the contributions of revenue of all the products must be large enough to cover the all the organization’s expenses—including all common costs. Management must plan and strategize its product line, operating, and capital decisions to this end. But, in the short term (now, and in the foreseeable future) products that don’t produce enough revenue to pass this test may still be worth keeping if they return enough revenue to make a + contribution margin. That is, their revenues are big enough to cover their direct costs. These are the costs that would go away if the product line were to be dropped. In the event that contribution margin is negative, and revenue is less than direct costs, then the organization would experience an increase in profit if the product were to be dropped.

So, let’s say we are tying to figure out how to bonus executives in a multi-product company. How to find the right metric? We could use some kind of profit measure that accounts for all direct and indirect (overhead) costs. Allocating “common costs” to multiple products (divisions, departments, etc.) is a popular activity of accountants. We can do it of course, using a variety of bases for the allocation: labor costs, revenue, space usage, etc. Or, we could use some “average” overhead rate across the enterprise. So, by one means or another, we can arrive at a full cost, from which we can compute profit. The problem with using such a profit measure as a management performance measure is that (1) it doesn’t focus on “controllable” costs (presumably we are trying to gauge performance on the basis of the manager’s ability to control those things that are indeed subject to her control. (2) we may be highlighting the impacts of the way we have chosen to allocate common costs, which by definition are not directly allocable across the multiple products.

So, “contribution margin” or Revenue – direct costs turns out to be a pretty good way to gauge management performance. Sure, overhead or common costs need to be covered. But, there are two problems with using a full cost measure of profit as a performance metric (1) managers will (and do) fight like cats and dogs over the exact algorithm that is use to do the allocation, because of the impact the basis will have on the resulting “profit” measure. Companies waste vast amount of management time squabbling over the method of allocation. (2) These costs are not controllable by the managers of product lines directly— indeed the overhead rate (common costs) ought properly be one of the metrics used to judge the performance of those actually in control of it—top management. Pushing it down to the performance of product line managers is a sign of lack of accountability of upper management. For example, recentralization of many traditional line functions will increase “common costs” or the “overhead rate”. Yes, and makes it harder to judge line managers who no longer have control of certain functions, and makes it appear that the resultant increase in overhead rate is not the direct responsibility, and choice, of top management.

Contribution Margin

What are Entrepreneurs

Entrepreneurs

Just to eliminate confusion. The entrepreneur is sometimes defined today as someone who successfully organizes, manages, and assumes risk for a business or enterprise. That is a very broad group of people. An even bigger group are persons who try to do this. Entrepreneur magazine takes an even different view the magazine is about “everything to do with small business”.

My notion  of entrepreneurial behavior is  definitely not about persons who own or start a “small business”, or anyone trying to develop a business plan and find funding for a new business. These may be laudable things to do, they may be very socially and economically useful, and they may be skills/abilities teachable in the classroom. But, in my view these persons are not “entrepreneurs” in the way the term is used by economists and thought leaders. I follow the text, and the seminal works of Joseph Schumpeter, the famous harvard economist and god of capitalism and economic growth; according to him “entrepreneurs are innovators who use a process of shattering the status quo of the existing products and services, to set up new products, new services”. Not just persons who develop successful new businesses!!

My ex son in law developed a business plan, got external venture funding, and operated a successful restaurant in Sonoma. He was not an entrepreneur. Was he successful yes, did he find funding for a business plan, yes. Did he innovate–no. He is successful by imitating other products and services using a business model that is not really any different than 1000s of others. Is there a tweek here or there–sure. But he is following successful and established business practices, and successful product concepts. He isnt aiming to revolutionize the way people have dinner, or how one organizes the resources to give customers a new dining experience, or to achieve a far lower price point in some innovative way. He is not Ray Kroc, Joyce Chen, or even Julia Child.

Entrepreneurs are essential to capitalism, moving it forward. Persons starting new businesses are also essential for capitalism. But entrepreneurs are different. They are trying to be both successful and significant! Most fail. A very few become famous. They have visions about new markets, new ways of using resources to meet needs, concepts that fundamentally alter industries and the way business works. They are trying to innovate in fundamental ways, not just looking for a new niche market, not just trying to be a success in starting a new business.

And they are motivated not by economic success, but by a deep need for significance in altering the old way of doing things. They brought us “wireless”, air travel, hybrid seed, anesthesia supported surgery, the home mortgage, the automobile, the cotton-based textile industry, the drive in movie, and the fast food industry.

This economic concept of ‘entrepreneurism’ is narrower than current conventions that are essentially “starting a new business”.

What are Entrepreneurs

When Markets Fail

One important justification of giving government an explicit role in markets (to regulate, to license, to operate)  is that “the market has failed”. that means, essentially, that the benefits of using a free (unregulated) market for allocating scarce resources properly cannot work here for some reason. This post is about why markets can “fail” and justify intervention by society (eg government).

Markets emerge when potential buyers of something come together with sellers and engage in transactions. Markets and the transactions they produce are generally helpful to society because they tend to “self adjust” when prices are too high, or too low, and when excess profits are being made, or too much waste and inefficiency is occurring. The “self adjustment” forces are things like “competition between sellers” which can occur when prices and profits for something are too high, causing  more sellers to enter the market to capitalize on the prospect of high profits. As more suppliers try to get into the business, the difficulty of  attracting enough customers becomes a problem for most sellers— and they start trying to entice consumers via several tactics (have sales, lower prices, increase quality of the product, improve customer service, and other things to entice consumers to buy from them). These kind of  “competitive” tactics lower prices, and lower profits and eventually discouraging more firms from entering. If more customes start buying the product, then prices tend to drift up as sellers run out of inventory too fast, and then sellers try to raise price to capitalize on the increase in demand. This leads to higher prices and profits, and more sellers trying to enter the business to capitalize. These pressures in a market tend to be self correcting — as demand increases prices rise. And higher prices encourage more sellers to enter the business, until price falls. And, over time, markets like this are GOOD for CONSUMERS because prices tend to be as low as costs of the product will permit, high seller profits cannot persist because new sellers will enter and drive profits down. Say again— markets that bring buyers and sellers together tend to be good for consumers. Markets are a good way to organize economic activity in a society because: 

  1. the scarce resources in society (human skills, land, manual labor, investment capital) and how they flow to different industries (health care, automobiles, cell phones, grocery stores) are being responsive to what consumers want—- and the allocation of each resource across products gets the “most bang for the buck” in terms of consumer welfare of all possible allocations.

2. prices and profits tend to be low– because if they get high, the new suppliers will                enter the industry and bid them lower–again good for consumers.

3. over time the selfish sellers will try to develop newer and better products and                      better service quality to keep the customer demand high, and restrict the ability of            other sellers to directly compete with them and take their customers away.

These behaviors all operate to the best advantage of customers. Markets that work like this are good for society. Better than doing it an alternate way (Soviet “planned economies, where the state owns all the businesses” —  there a person or a committee decides how much labor, steel, land, and investment capital goes to every firm in every industry. Is it the right level? Is the allocation of resources aiming to provide the optimal distribution to meet the needs of consumers? Not likely. Markets that work well to make adjustments to prices to reflect the intensity of demand and the number of sellers yield hard-to-beat results.

But markets that work well to make these “competitive adjustments” are not always possible. And, particularly in health care, the necessary conditions for markets to work well are not often met. This means the markets may be said to”FAIL”, What that means is that the failed market produces too little or too much product/service, relative to the level that truly competitive market would have produced (and, alternatively, that the market uses too few or too many resources relative to the level that a truly competitive market would have used).

The reasons that markets work well and are competitive are:

a. there are a large numbers of buyers and sellers in the market (no monopoly among sellers, no monopsony in buying either)

b. consumers understand product quality, and quality differences between suppliers

c.  no spillover effects of transactions on 3rd parties (who didnt buy or sell) –eg no                   externalities

If these conditions are not true— then too much or too little output will be produced in a market—too many resources of society will be devoted to this product—- and society would be better off in terms of using its scarce resources if some other allocation had been made instead. eg The market would have FAILED if any or all of the conditions had not been met.

Society (social policy) can, of course intervene and rearrange the activities of these private buyers and sellers when society sees a need to do so. By doing so, society alters the amount produced and sold, and the price in the marketplace, and often the amount of resources going into the industry (eg labor, capital, raw materials). The social philosophers (Adam Smith among them) came to study the role of markets (and private economic interests) in society:  and concluded that society’s best economic interests were being met by private markets and private greed, as if guided by an “invisible hand”.

But sometimes the “people” perceive that the private markets are not serving the collective interest—- these situations are called situations of “market failure”. Markets fail when competition between sellers fails to yield the results that serves the interests of society. These interests generally mean that the market is producing too much of a good, or too little of a good to serve the collective need. It may also be framed in terms of unacceptable symptoms of producing too little or too much: persisting high profits by sellers, survival of many low quality or inefficient sellers. But, remember, failure occurs when markets of buyers and sellers transacting together results in too much or too little goods exchanged in the eyes of society.

A good example of this is prohibition, when public opinion came to believe that too much alcohol was being produced and sold in America, and a law was passed that made it illegal to produce or sell any alcoholic beverage. Or, when the only way to get education for children was to buy the service from a private organization (all the way from k-12 and college). Thats the way it was done. markets determined the price for high school in Boston, NYC, San Francisco, Peoria, Missoula and Austin. But, over time, there developed in society a feeling that way too few people were being educated in the market-based system (eg too many positive externalities for education). And eventually “free, public education (financed by community property taxes) was developed in America for k-12.

Markets generally fail under a number of situations[1]:

  • When monopoly power exists (high market shares, price setting power, brand loyalty, patents and licenses)—essentially this arises and persists only when there are barriers to entry (such as when the government grants patients, or when capital requirements are high, or when predatory behavior by incumbents is allowed, or when very high market shares are allowed to persist by regulators).
  • When asymmetric information exists (when buyers and sellers do not possess full information about the quality of the product or competitor situations). This is common in health care, where consumers rely on their (self interested) providers for advice.
  • When externalities exist (spillover effects on otherwise not involved 3rd parties[2]), often leading to damages for third parties, or do to depletion of scarce social resources (often public goods).So called “positive” externalities can also occur then private transactions generate “benefits” to third parties (vaccinations, education).
  • When poverty exists (lack of spendable income among a segment of the population, resulting in doubt about the strength of the economic buying preferences of this group of persons)
  • When insurance exists — people spend according to the point-of-sale price, and over consume because they have “prepaid” and over-consume at the point of service

 

Health Care Market Failure

Buying and selling Health care services if fraught with risks of market failure. That is, selling too much or too little for a variety of reasons for failure. The flaws in health care markets are several:

  1. insurance. people that have insurance (eg prepayment, where they end up paying only a fraction of the full price at the point of service) typically buy more services than they would otherwise buy if they were paying the full price. Many studies have confirmed the excessive care seeking.
  2. ignorance (asymmetric information)buyers of health care services are often uninformed. As a result, they are often reliant on their provider about what decision to make about testing, surgery, next steps, etc. That is, buyers on not on a level playing field with sellers, and the result is not a fair negotiation between two independent, selfish entities as we assume happens in a free market. The buyer is put in a position where their interests in the transaction is subordinate to the seller–and as a result price is too high, and quantity consumed is often too high as well.
  3. Monopoly power. Markets-working-well  assumes that there are many buyers and sellers. If a single seller (a small town single hospital) then buyers looking for a place to deliver the upcoming baby, or the place the employer health plan needs to contract with to provide hospital services— is very restricted. As a result the hospital can demand (and succeed in getting) a higher price, and still get lots of business—– the buyers just cant easily “walk away” because just there isnt anyplace else to go.  Too few suppliers (do few doctors, too few hospitals, too few drug stores, only one supplier of patent-protected drugs, are all examples of restricted number of suppliers in health care markets (eg monopoly power). This always results in  a higher price and lower volume of services that would occur in a well functioning, competitive marketplace.
  4. Externalities. Sometimes health care services carry with them spillover costs or benefits to third parties (who were not party to the buyer-seller transaction). Services to treat infections disease (prevention by vaccination, or prompt treatment if already infected) are good examples of positive spillover benefits to society. That is, society would prefer that vaccination rates and prompt treatment of infected persons both be consumed at very high levels—– but, unless some form of social policy to intervene, the level of consumption of these activities will be smaller than society would prefer. The market is said to fail because (in this case) of the underconsumption in the marketplace. Other types of health services also have 3rd parties who suffer from seeing other people (particularly kids and elders) go without needed care. SO, there are many instances like these where markets fail to satisfy the preferred volume of care, and are said to fail because of externalities.
  5. poverty. this, like externalities is a situation where society may prefer that everyone be given access to needed care, regardless of income level.

What to do About Failure?

When markets fail, the society in these situations may choose to step in and create a remedy, to expand the quantity of the industry’s output, or to contract it. The options for society are to:

  • Do nothing
  • Do things that facilitate the market to work better (eg provide information, augment income of the poor, increase demand for education)
  • Provide subsidies and taxes to alter market results to change economic incentives
  • Regulate the firms (set limits and rules on competitive behaviors, including anti trust enforcement)
  • Take over the firms and run the industry as a government enterprise
  • Eliminate the firms (eg prohibition)

Natural monopolies are also cause for action. These firms have such pronounced economies of scale, that there really isn’t room for more than one firm of optimal size (lowest achievable average cost). These can be regulated (like the local newspapers, or the local power companies) or taken over and run by government (like the post office).

Where society (government) chooses to see a problem in market failure that needs fixing is a political decision. Sometimes clear market failures do not get acted upon, while in other cases they do. Political activism can motivate action in some instances. At other times, the forces of inaction (usually financed by the firms in question) win out and nothing happens.

In every case, the society must decide whether to take action in response to market failure, and if so, which action to take. Policy generally errs on the side of taking the most measured or conservative response possible. This unwritten rule is in deference to the preference for a “unrestricted market based economy”, preferring to let the market work unless overwhelming public opinion exists and provides cover for politicians who can then safely decide to act.

Market failure can also be addressed by civil legal action. Government provides a legal structure for this to occur. Particularly in the case of “externalities” or “asymmetric information” consumers who are damaged by market transactions can bring individual of class action suits to recover damages. (eg the film A Civil Action showed situations where firms failed to incur costs to protect third parties from being damaged).

Society, acting through legislative bodies of government, also represents one of the major sources of market failure. This happens by “creating” monopoly power at the behest of suppliers. Firms and other suppliers are granted monopoly power in the form of patents and licenses that limit competition, causing prices and profits to rise, and limit supply and consumption. This kind of social action is usually done under the cover of promoting consumer welfare or product safety, but is generally a transparent ruse to limit competition. Examples are (1) requiring all liquor sold to be sold through liquor stores, (2) all taxicab services be delivered by licensed cabs, (3) all medical advice be delivered by MDs, or (4) all cars driven in the state be licensed by the state, all must be inspected each year, and all drivers must have auto insurance policies. While there are always some potential benefits of such requirements for some consumers, there are also very real business benefits to incumbent suppliers in the form of barriers to entry.

Since health care is so vulnerable to market failure, there is a significant involvement in the health industry. We regulate quality by licensing, we control many proposed mergers (to regulate monopoly power), we provide free things (flu shots, other vaccination and public health programs), we provide government insurance for poor people and old people. In all there ways we try to have government step in because, in most cases, we want to supplement higher utilization of services than would be observed if markets were strictly used to determine price and utilization levels.

The Affordable Care Act was the first time society came to believe that markets for insurance were failing to sell enough insurance (again the externalities and spill overs concerning access to needed health services).

Poverty and Non Profits  

Poverty is an especially hard problem to deal with for the market economies. When incomes as well as goods and services are distributed and paid for through market mechanisms (buyers and sellers transacting with each other) it is hard to do two things that need to be done (a) to distribute the goods and services to members of society who can’t afford to pay, as a humanitarian gesture, and as a way of maintaining order, and (b) to do so in a way that protects the role of the marketplace, and the incentives on buyers and sellers, to continue to motivate them to use the market to their own best advantage.

Two things are done to deal with poverty:

  1. social programs for the poor (section 8, medicaid, food stamps, school lunches, free public education, others). These are funded by tax money, (tax policy is the battlefield of the need to strike a balance between A and B) above).
  2. Encouragement of voluntary contributions to non profit organizations

America has always shown a preference for remedies for poverty that do not involve direct income subsidies. In the case of impoverished small family farmers in the midwest, for example, the Congress has chosen to use artificial price supports for crops (higher corn, wheat and soybean prices) to remedy the situation. This is a very inefficient solution, since it encourages more land to be devoted to these subsidized crops[3], higher prices paid by consumers of these products, diverting consumption patterns throughout the U.S. It would be more direct (and without such diversions) if the government wrote a check for the amount of money they wanted to send to farmers, rather than purchase crops using tax dollars. But, the U.S. didn’t want to give “welfare” to hard working farmers!

In the case of anti poverty programs, the Congress prefers to steer away from direct income supplements (which would also be the efficient way to solve the problem of poverty). Instead, we choose to provide programs that supply the products ‘we’ want the poor families to consume (healthcare, rent, food, schooling, etc.). Here again, like the farmers, the affected group is not allowed to be given the subsidy direct so they can choose for themselves, but are given products that the Congress thinks they should be consuming. This preference of providing products or price supports, tends to create a “balance of A and B” that supports solutions that go through markets, rather than just simple “tax-tranfers”, which would be more efficient, and let the individuals involved make their own choices about what to do with the income supplement.[4]

America is also somewhat unique in the way non profit organizations are allowed and encouraged to flourish. Many countries do not have this form of business organization at all. At core, the idea is that our society thinks of the non profit as a way of propping up the market system in the face of market failure in the form of poverty (eg no income). The way this is done is to “credential” such organizations by the tax authorities as legitimate providers of needed social services for needy populations. The credential allows two tax policies to occur:

  1. the organization itself pays no taxes to state or local authorities in exchange for providing needed services to the community.
  2. To help finance itself, the organization can accept donations from individuals or corporations, and these donations are made attractive to donors because they are tax deductible.

So, the idea is to encourage the development and growth of non profits as a way of avoiding doing it through a government program—which would require more tax revenues to finance. Again—trying to balance the sharp incentives of the marketplace (and the lowest possible tax rates) with the need to cope with poverty in society[5].

Alternatives to Social Action

Society’s interest is, in theory, best served by acting to remedy market failure, and taking action to better align private market transactions to the interests of society at large. But, “society” is not perfectly implemented in the form of government institutions, whether democratic or not. Indeed, within democracy the selfish interests of elected officials allow specific business (supplier) interests to be influential in two ways in juxtaposition to the interests of consumers and workers: (1) by responding to suppliers pressures to conveniently ‘overlook’ opportunities to eliminate market failures, and (2) by causing market failure by legislating monopoly power. So, imperfect representation on behalf of “society’s interests” occurs when a democratic government responds to business interests in one or both of these ways. The only way around this “failure of democracy” is to educate the public so they can see properly and vote accordingly. A first step might be campaign finance reform, so that elected officials do not have to (or cannot) raise their own funds in elections[6].

Summary of Points

  1. Markets (consumers with scarce money and time, and firms competing for their business) are a useful mechanism for allocating society’s resources, channeling the selfish interests of individuals toward the best interests of society at large.
  1. Sometimes markets don’t work so effectively, generating results wherein society’s best interest is not served by private interests exchanging assets in a market. This happens when there is Monopoly power, poverty, externalities (third party effects), and asymmetric information between the exchanging parties). These situations arise do to the nature of products/services, and market conditions.
  1. Business practices that are not perceived as ethical, or are unduly harsh or selfish are, even if they have important consequences on workers or competitors, are not necessarily market failures. If they tend to prevent competition (promote monopoly power) then this would be a market failure. Abhorrent HR practices like discrimination are not market failures, though there are laws and regulations for protecting workers under guarantees of the constitution and notions of human rights. Child labor may be an exception here, since third party interests are involved when such labor prevents schooling and has health and family stability consequences.
  1. When society’s interests are not well met in market exchanges there is a set of tools that can be applied to remedy, or realign the social interests with private actions. The remedy for the most egregious problems is                                                                                            1.  when society decides to produce and distribute products (this is                                        called nationalization); lesser remedies include (in order of                                              severity of the problem)                                                                                                        2.  laws prohibiting certain anti competitive business acts, like                                              merger to monopoly and predatory pricing,                                                                    3.    regulations about max or min levels of emissions (environmental                                   externalities), regulations about some business practices.                                                 Seatbelt requirements, smoking ordinances, zoning restrictions,                              4.     tax and subsidy incentives to change the behavior of consumers                                    and suppliers (like taxing cigarettes to discourage consumption,                                     or providing free vaccinations at public clinics or other locations                                   (government subsidy), or even granting patent (monopoly)                                                privileges to firms to encourage them to do more research and                                        innovation.
  1. And, where particular market failures are not able to rise to politically actionable levels for these kinds of governmental (social) remedies (1-4) there is still often opportunity for consumers to act to get civil actions brought against firms who fail to follow more general laws about things like product safety, public health, truth in advertising and labeling, etc. These kinds of statutes generally vary by state and may provide vehicles for private or class actions against companies who disregard or exploit consumer’s or worker’s lack of information or various externalities that are not generally know.
  2. To the extent that society (or private action) does not choose to remedy market failure by mechanisms 1-4 (eg society chooses to overlook the market failures), there is still opportunity for sellers to act to create remedies. There are two very important market mechanisms for sellers to create more convergence between private actions and social outcomes as markets fail in the usual situations.

 As social and private interests diverge as seen by science, as reported by the media, and as accepted by growing numbers of people, there is opportunity to pursue “shared value” business strategies. The volume of important market failures is likely increasing these days, and it will continue to grow as population growth continues, and as natural resources do not. Paralysis within and across in democratically elected societal bodies, and general inaction on market failure problems in society will increasingly be good for “shared value” business strategies. So too, the global business environment, the evolution of information interconnectedness, and global population growth all suggest that the volume of meaningful market failures will be increasing, opening business opportunity for connecting with customers who share such concerns because society has failed to act to protect its own interests. Porter discusses this strategy of “doing well, by doing good” in creating social connectedness between the business and those consumer groups that identify with particular social issues (green, sustainability, poverty, gender equity, etc.).

A second action by suppliers to create better alignment between social and private interests when, otherwise, markets would fail is discussed by McKinsey as “long term thinking” by business. The CEO of Unilever discusses this evolution in that firm. The idea is that if firms take a long term strategic view of the interests of the business, they will be led to be more cognizant and more concerned with important “social impacts” of the firms behavior, leading to behavior modification. Using their market power to “exploit workers” or deplete stocks of “key resources” may, in a long term view of the best interests of the firm, lead to concerns about sustainability. This may lead to the firm modifying behavior to bring the firms interests into better alignment with social interests. Like “shared value” this is not about government pressure, nor about ethical or principled leadership— this is about putting the interests of the stockholder first, and doing that by thinking about that stockholder’s best interests over a 10-20 year period, rather than just the next quarter! The author points to the increasing importance of “pension fund” investors in corporate America, and they way this trend is likely to drive more long term thinking among businesses because that is increasingly what these investors want!

It isn’t clear how important either “shared value” or “long term thinking” is to U.S. corporate behavior as an offset to the effects of monopoly power, or other sources of market failure. But, the arguments are interesting.

Principled leadership and CSR are terms that apply to other voluntary actions by suppliers that are the product of ethical behavior by suppliers to develop services and products and brands and workforce policies that are seen as the right thing to do, and may well lead to better (fairer) outcomes for society (because they use sustainable forms of energy, or because they support access to product by the poor, or they are based on less harmful agricultural methods or waste less water). PL and CSR are Supplementary bases for management action to the stockholders-come-first strategies of “shared value” and “long term thinking” described above.

 Principled leadership would also be am appropriate management standard to apply to elected and salaried government officials, who do (or do not) show leadership in taking appropriate social actions (1-4) to remedy or prevent market failure. For government officials who overlook market failure issues in order to curry favor with business interests, or to avoid personal career risks is not very principled leadership, and should be recognized as such.

Closing Points on Market Failure

Market failure occurs when society’s prefers more or less resources be dedicated to a product than do the persons participating in the market. It is caused by externalities, ignorant consumers (asymmetric information) , monopoly power, insurance, and poverty

Several points:

  1. this problem in the world is getting worse, due to more people, more demand on resources, and faster pace of technology and innovation (more externalities,more poverty of people left behind by progress,more monopoly as firms compete globally,etc). This probably means that market segmentation in the form of “shared value” will become more an more important as unresolved market failures grow as do the number of consumers who prefer to support businesses that are committed to their type of social action.
  2. in the US we try hard to let markets rule —- we have a constitutional committment to free choice and a small federal government. This committment to keep government out of economic affairs creates a reluctance to deal with market failure by imposing taxes, vouchers, subsidies, regulations, and other forms of “interference” to solve the problems of market failure. We are cautious about using anti trust laws (eg ticketmaster case), we dont want to deal with regulations, and taxes and more government programs to deal with any of the failures— except rather tepid actions like the clean air act, the clean water act, zoning regulations, etc. Schools/education and Public health are the extreme examples— local government took over schools from the private sector years ago because the +externalities are so high, and we commit zillions of tax dollars to do research on diseases and other public health programs, again because the private market would never fund that much to fight disease, and the + externalities are so high.
  3. The tepid approach to using government to step into solve problems of market failure is likely why we have Non Profits at all— to fight poverty so that government will not have to step into the fight on a direct basis. Or, said another way, if we didnt have non profits doing all the beneficial things they do for needy populations, the unmet needs of these people would be even more acute, and creating more and more pressure for government to do something.
  4. Likewise the, strong public promotion (by Exxon and others) for business leaders to step up and take voluntary actions in their businesses (CSR, PL, sustainable policies, etc) may well be politically motivated. That is, promoted by business leaders themselves to delay or prevent problems from getting so acute that the political pressures would rise to the point where government would have to take action to solve the market failures.
  5. But, lest we slip into deep cynicism—– it may be that a very limited role of government, and a “social contract” that favors free and unfettered (by government) markets is a really good way to set up the economy. Such a “small and uninvolved and reluctant role of  government” may promote innovation, it may keep taxes on business low and encourage entrepreneurism, and keep growing the economy, etc etc. This is an important issue on which people are deeply divided. But, while unresolved market failures exist, and may even be mounting, this reluctance of government to “step in and make markets work better” might be a consequence of an overall strategy about the role of government, which may be on balance, good (depending on your politics).

 

 

 

footnotes

[1] Failure of the market has nothing to do with failure of firms in the market. Active and fully functioning markets generally involve failing firms, who are forced out because consumers are “voting with their feet” and not buying enough of the firm’s product to keep them viable.

[2] The effect on non participating 3rd parties creates extra costs (negative externalities) or extra benefits (positive externalities). Consequently, the socially preferred output level for the activity is more than (positive externalities) or less than the private market level (negative externalities).

[3] The subsidy occurs as the government steps in and “buys” these crops. The amount to be purchased depends on how much is required to “support the price” at the desired level.

[4] This seems odd since it avoids a direct ‘tax-transfer’ solution (a diminution of incentives for working/earning), in favor of solutions where society’s preferences are superimposed on those of the subsidized group (the freedom to decide of the group is eliminated in favor of the preferences of the Congress). And, not only this, but the removal of the freedom to decide for the affected group is coming at a higher price for society than would have been possible had we just transferred income.

[5] The non for profit organization is a misnomer. Profit is possible (total revenue-total expenditures) and even desirable (as a source of financing the mission). More properly, they are really “non taxed organizations”.

[6] The Supreme Court, in the recent ‘Citizens United’ case finding, took a step in exactly the opposite direction.

When Markets Fail

Paying Providers and Incentives

Background

The U.S. health system, like other aspects of the economy, was pretty much free from excessive control by government policy and suppliers of service and organizations (hospitals, clinics, office-based professionals, drug companies, etc.) were able to do their own thing. The “American way” philosophy of entitlement prevailed: “if you could pay for it, you were entitled  to have whatever you wanted. But, if you couldnt afford it, then you needed to work harder.”

Like cars, fresh vegetables, and everything else,  health care services were bought by households directly out of their pocket. But after WWII employer based insurance grew very rapidly, as the IRS permitted a huge tax breaks for the insurance premiums paid by employers on behalf of their employees. And the private health insurance industry as we know it, arose to become the primary source of health care financing in America, replacing out of pocket payments by households (and vastly reducing medical bankruptcy in America). In the 1960s the New Deal’s Social Security Act of 1935 was amended to provide medical insurance for some of the persons not able to participate in employer based plans: public insurance for elders (Medicare, title XVIII) and for the poor (Medicaid title XIX).

Up to 1983 health care providers like hospitals, nursing homes and doctors were growing in numbers and flourishing with the rapid growth of insurance for their services. Patients were able to use professional and institutional services for a fraction of the full cost of  those services as a consequence of insurance. And this fueled access to care and the volume of services and overall spending on health services. During this period, health care providers were being paid by the public and private insurors on the basis of bills generated after the services were rendered in one of two ways: (1) provider-set-their-own-prices (billed charges) or (2) on the basis of incurred costs (used by Medicare and Medicaid to pay hospitals and other institutional providers). These two payment approaches did nothing to encourage efficiency or slow spending growth. Indeed, in the decade after Medicaid/Medicare was passed in 1966, rates of increase in health care spending grew rapidly (from 1965 to 1975 hospital payments rose by an average annual rate of 14.1%).  Much of the growth in spending occurred, in part,  because of all the newly insured retirees and poor moms and kids, who were now able to better access care with their new insurance. But also evident in the spending growth that the professional health care provider community had no “check” on giving themselves a raise (higher billed charges), nor any check on providing unnecessary services, or hiring unnecessary staff or paying them too much, or buying marginally necessary equipment (since in hospitals and nursing homes they were usually paid incurred costs, so if they spent more, they would just get more revenue) — a  nearly unconstrained health system. I have been told by hospital executives that when they were being paid on the basis of incurred costs,  they “never had to tell a doctor “no” to a request for new equipment, or pretty much anything else”.

So, as this was happening,  officials in States, Congress and the Medicare/Medicaid agency (then HCFA), became alarmed about the unexpectedly high rates of hospital spending growth and the associated outflows from state and federal budgets and the Medicare trust fund. Nobody had planned for such spending growth. Health care programs were crowding out other government services: roads, schools, defense department, etc. States were under extreme budget duress caused by Medicaid spending (states finance about half of the program’s cost, the feds pay about half too) and had already begun to act by creating approaches to better control payment to hospitals through payment rate regulation (New York & Maryland for example were among the first). Others states developed “hospital payment regulations” in the 1970s too, often in concert with pilots encouraged by HCFA (by granting state waivers of the payment policies of the Medicare and Medicaid programs). To understand whether these state programs were being effective to check the rapid increase in hospital spending a Congressionally mandated study was ordered for 15 underway state pilot programs. I began to work on that study in 1978 soon after it began, as a novice health economist.

These early experimental payment programs in the states were all very different. The approaches used to set regulated payment rates, or budgets included

(1) government regulation of any increases in hospital prices (full billed charges),

2) industry self regulation of full billed charges (eg voluntary programs),

(3) administratively set rates per diem (per day),

(4) administratively set rates for the entire stay per type of patient (in NJ–the DRG system),

(5) government sets annual budgets for each hospitals (Maryland – Global budget system which is used in many developed countries),

(6) and other variations on these themes.

But, all share a common feature: setting prospective payment rates (or budgets) or freezing existing rates rather than waiting to determine the payment amount due after the patient was discharged.

This “prospectivity” creates an incentive for “cost control” stemming from worry about fiscal sustainability of the organization if they don’t take steps to be as efficient and to “manage” the course of treatment in order to prevent “surprises”  when seeing what services were provided at discharge and what the costs were. While the particular incentives are somewhat unique to the way payment is calculated (eg the “unit of payment” drives the incentives), generally the ‘prospective’ determination of the payment amount puts all hospitals at fiscal risk for overspending and suffering a operating loss (paying more than planned for the drugs being used, hiring too many staff, or paying too much, for using unexpected ICU services, or keeping the patients too long, or having a community flu epidemic). Some of this “overspending” can occur if a surprise cost event occurs in the hospital (nursing union gets a pay raise, or Rx prices go up), and some of this risk stems from the fact that the hospital may have been long been very inefficient relative to peers and the prospective rate is possibly below costs in the beginning. For whatever reason, if costs exceed payment at the end of the day, the organization is “at risk” for becoming unsustainable. But, if they are paid more than they spend, then they can pocket the surplus as higher operating profit.  And, as managers take steps to cut unnecessary costs, and more strongly control practice patterns of previously autonomous physicians, there are always corollary risks to “underserve patients” as a way of preventing any excessive spending. This, again, is a threat to sustainability.

As suggested by managers that lived through the introduction of these programs: “The problem of managing in this environment is complex. Where do I push? How hard to push on overall efficiency. How hard to push on clinicians to cut LOS and ICU use? How much do i worry about pushing this year’s problem? How much is the issue a longer term problem to be solved over time? It is hard.”

Under the traditional payment approaches (being paid based on “costs” or by setting their own charges) the insurers had to worry about the fiscal impacts of these sorts of cost surprises. So, the change in payment approach represents a shift in cost risk from payors to the providers. Said another way, the introduction of prospective payment is a way of enlisting providers in the war on cost control in American health care, as contrasted with the earlier payment approaches–where the provider was often the source of the problem.

The importance of this experimentation period before Congress finally acted to alter Medicare in 1983 by establishing the DRG system (the NJ state pilot program) was three fold:

  • The incentives worked to slow cost growth. And the pattern of consistent with the expectations based on the types of incentives created by the the unit of payment. The earliest studies of impacts of such prospective payment approaches were generally that they led to savings in operating costs over time (relative to expected levels of costs), access was not adversely affected, profit levels of prospective rate control were lower, and the quality related effects were mixed, somewhat inconsistent and judged to be insignificant to policy (National Hospital Rate-Setting Study, Final Report, HCFA 500-78-0036, Feb 1, 1988).
  • Even before Congress acted, the Hospital Industry and other pundits about health policy matters could see that the days of “cost reimbursement” and “set-your-own-price” payment services were over for hospitals. States were acting, and the Feds were poised to do something to save the Medicare trust fund (which they did in 1983). This “end of cost reimbursement and self pricing” was in the air, and hospital CEOs could see that the good old days of doing whatever they wanted was over. Individual hospitals needed  (and would be forced by future government payment policy) to become more accountable for efficiency by keeping their payment levels above their costs, or they would not be able to survive.  The industry changed, became more businesslike, worried more about competitiveness, about introducing new services, about getting bigger, about about making profit targets, about employing doctors on staff (eg control). The good old days in hospitals ended around 1980.

3. Payment policy for providers began to be, and has continued to be a popular and               nearly universal tool of insurers (private and public insurers here and all over the             world). Payment incentives work predictably to change provider behavior in safely           limiting unnecessary health spending. Here, the 1983 legislation for hospital                         payment of inpatients was followed in Medicare and Medicaid by prospective                     payment approaches for paying physicians (RBRVS), home health care (PPS),                       nursing homes and rehab, hospital outpatient services, and others. Mass BCBS                     introduced value purchasing to create incentives for both cost control and meeting           population quality targets, and Medicare has adopted similar programs of quality               targets. Both Medicaid and Medicare and the ACA have opened more aggressive                 ways to shift even more risks to providers by moving to using capitation                               arrangements to pay health plans or ACOs so as to shift all risks to provider                         organizations.

Payment methods for providers of all types have become the key policy instrument            for adjusting the performance of the health system– to improve efficiency (any                    prospective fixed rate payment system does this, particularly if the rate is bundled),          to improve optimal integration across services (again, bundling is the key here–the            bigger the bundle the more providers have to worry about efficiency integration),              and even to improve quality (through P4P programs like the AQC by Mass BCBS)

More on Risk and Risk Shifting in Provider Payment Policy

Investors, business owners, insurance companies, even household decision makers all seek to balance the expected future return they’ll get from some action, with the expected risk they are exposing themselves to. What is this “risk” stuff, anyway? It is certainly not expected costs. It is the uncontrollable variation in the future return that they are expecting. They expect a return of, say, 10%, but they know that it maybe higher, or lower. They don’t know. This is risk. The risk factors may end up creating a higher return than we expected, or they may swing in the other way and we’ll get less. We just never know. Sometimes the +- swings can be expected to be bigger (a riskier investment) or sometimes the swings may be expected to be smaller (a safer, or more secure or conservative investment). Normally, the decision makers who are putting money into an investment (which might be a degree program at Simmons, or a particular mutual fund, or choosing a particular house to buy) want to decide based on two things: (1) the expected (average) return they should expect based on historical data, and (2) the level of risk (amount of uncontrollable variation in the return) that they should expect. Investment options that have a lot of risk (uncontrollable variation) require a high return, or they won’t be attractive. Low risk alternatives, on the other hand, can be successful even with a low return (because it is a secure one, without much risk). A guaranteed return has no risk, and such things offer very low returns.

Risk is typically measured by the average or standard deviation in the returns in the past. If swings in returns are often and large, then the standard deviation around the average is going to be large. If the returns are pretty stable, then the average or standard deviation is low.

    Health care application of this risk-return theory.      

One of the primary motivations for changing the way providers (hospitals and doctors and nursing homes) are paid by insurers (payors) is to get providers to absorb more of the risks of uncontrollable events that might increase the costs 0f care.

What is risk? Risk is uncontrollable variation, in this case uncontrollable variation in the costs of health care. When we think about a population of people, we have two metrics for describing what volume of health care services that population is going to use in the upcoming year: (1) the average or expected amount we think they’ll use (based on historical data), and (2) the variation we can reasonably expect (the standards deviation), also based on whatever historical data we have. A mean, and a standard deviation are used to describe the expected payout per capita for the coming year. We don’t know of course what the exact amount will be. But, from years past we can calculate the average or expected payout, maybe add some inflation to it, and we know how much variation there has been over the years— the average deviation (standard deviation) is the average amount of variation we have seen—sometimes +, sometimes – relative to the average payout. Know body knows exactly what to expect. In some populations the mean and standard deviation of expenditures will be bigger, or sometimes smaller. Nobody knows.

What are the things that contribute to the uncertainty about what health care needs are going to be for that population? Well, some of the things that the insurance company (Medicare, BCBS) doesn’t know are:

  • Whether the flu season will be easy or hard this year
  • Whether the price of the drugs they will need for patients will favor the really expensive branded ones, or whether it will turn out that their will be a run on less expensive ones
  • Whether the mix of patients being admitted (or treated) will take lots of therapy, or very little
  • Whether the costs of certain things we have to buy (xray film, IV solutions, replacement monitors, new IT systems for the Pharmacy, etc) will be a lot more expensive in the year ahead, or whether some of these things will actually cost us less
  • Whether important staff will stay, or leave—which may have a noticeable impact on the efficiency of our operations and the need to hire (or not hire) supplemental staff to make it all work
  • Whether the mass nurses association will be successful in negotiating high salaries for nurses this year, or not

We just don’t know what the year will bring. Costs may be higher than our expectation, or they may be lower. And, we can’t control all of the sources of variation in spending. So if we are a payor (BCBS, Medicare) and we have a contract requiring us buy health services for our population from providers, then we worry. We got paid a “premium” at the beginning of the year to provide health services for 200,000 people. While the annual premium we agreed to was a reflection of the population characteristics, the usage patterns we have seen historically, and the likely prices we will pay to our providers, we still have no idea whether the “uncontrollable risk factors” will break in our favor, or against us. We can add some margin to our “premium” to help compensate for the fact that we just don’t know about what we’ll have to pay (this is called the risk premium, and it will be somewhat higher for small groups than larger employer clients—do you know why?). But, in the end, the payors are still subject to variations in what they’ll have to pay to hold up their end of the bargain that they’ve made with those people who paid premiums.

So, what they can do to “manage” their risks is to pay providers in different ways— ways that help shift some of the uncontrollable risks to the provider (who has a means to control it better than we do). If they begin pay hospitals, for example, based on a fixed price per admission (like DRGs) then all risk factors that might affect the costs of providing care for and admission next year will be the responsibility of the provider, not the payor. Changes in the price of resources (xray film, drug prices, nurses salaries) and things like how long patients stay become the worry of the provider not the payor. The provider may experience unanticipated increases in these costs. Or the provider may benefit by lower costs in some of these items. It is not possible to say whether the provider will win or lose by being forced to absorb more risk.

Risk shifting is much different than shifting more costs to providers. Shifting cost could be done by paying lower payment rates to providers. THIS IS NOT THE SAME AS SHIFTING RISK. When risk is shifted it may end up being good for provider, or bad, we just don’t know. That is what risk is about. We just don’t know.

Different provider payment methods shift more or less risk to providers. Under Fee For Service (FFS), providers bear risks associated with the input prices and efficiency with which they produce procedures or visits. Bundling the payment approach into visits, days, episodes, or even capitation puts the provider at more and more risk (the results of more and more uncontrollable risk facts are falling on the provider). This doesn’t mean that providers do less well when they accept more risk. Not at all. It means that they are subject to more of the uncontrollable forces that bear on how well they will do. The maybe better off than they’d thought they would be at the beginning of the year (the flu season was wimpy) or they may be worse off.

What’s the point of shifting economic risk to providers by the insurance companies. From society’s standpoint, there are a couple of reasons why provider-bearing-risk is good. (1) Providers are in a better position to assess the “need” for services by the patient, and can best be able to balance the potential benefits of a service, with the consequences of not providing that service. This kind of decision making, patient by patient, day after day, drives the over health spending situation. By making them more concerned about “economy” in a general sense by giving them more risk, we believe that providers will do a more careful job of assessing who needs what. (2) Providers may be in a better position to “control” some of the other controllable drivers of health spending: patient compliance, early screening and secondary prevention, and even primary prevention. They know the patients, they can even do assessments of the health risks that some patients face and focus their efforts in a way that can avoid certain problems. Insurers just can’t do these things.

Why use provider payment to try to get spending under control? In these big insurance  funds with excessive growth in spending what are the options?

— cut the number of eligible persons?

–cut the coverage

— just cut the rates paid to providers (by contracting only with the least cost                            providers)

–trimming wasted excessive administrate costs out of the program

Unfortunately, the last option may be a good one, except the bulk of administrative costs are in provider organizations and policy has no direct control over them. Only the provider can do it. The other three options all cut access to the program benefits by restricting access to services. Incentivizing providers to be more efficient  is a much easier solution politically.

Downside to Incentive Payment Rates or Budgets. When care is bundled and the provider paid according to the “average” amount required to treat patients in that category there are two problems.

(1) an incentive for under-service is always created. The provider benefits by providing less service, or erring on the side of not doing a service. This contains cost, but the saving goes into the provider’s pocket. Cost containment yes, but society doesn’t ever see the benefit, and may experience the harm from worse outcomes. Paying for performance (P4P) is a logical extension here, where providers are paid with bundles, augmented by “bonuses” for achieving quality of care objectives (to counter the tendencies for under-service).

(2) an inequity is created for small providers. The nature of bundled payment is that if the “average level of reimbursement” for a category of patients is paid, then with large numbers of patients, this will be adequate. Sure, some patients will cost more (and providers will lose money on them), some will cost less. But, over a large group these will even out, and the provider will do OK. But, if the provider is small (a rural hospital for example) then the ‘law of large numbers’ will not protect the provider from the inevitable variation in ‘need’ that will occur in patients representing the ‘bundle’ being paid for. If they see only 3 patients, for example, in a DRG, then they may b=get very unlucky (or very lucky). This is unfair to small providers. Either they shouldn’t be paid this way, or they should receive an added compensation for the added risks they bear. Note that this risk of being small is different than, but additive to, the risk uncontrollable cost variations.

It is no accident that when DRGs were implemented in hospitals in 1983 about 1000 hospitals failed—they were mainly the very small community hospitals in urban and suburban areas.

More About the Unit of Payment and What Providers are at Risk for

The amount of risk borne by providers is a function of the size of the bundle being utilized in designing the unit of payment.  To illustrate the relationship between unit o0f payment and how much risk is being transferred to the provider we look at hospitals. We consider the total budget for inpatient hospital care for a population. The amount of care and cost will depend on things like how big the population is, how much disease and trauma there is, how many services are used when people go to the hospital, how long they stay, and how much hospitals have to pay for the resources they need. So, we look at the drivers of inpatient hospital cost per capita in a population (or if you wish, on the drivers of changes in that cost per year).

Cost per capita per year can directly be decomposed into four multiplicative factors—each one corresponding to a type of risk.

per capita cost for  =  cost per/service  x  services/per day  x  days per /admit  x  admits/per person             hospital care

Risk factor              efficiency risk     scope of care       intensity risk    epidemiology                                                                                  risk                                                       risk

The first factor is total cost / number of specific services rendered per patient. There are hundred of types of services, and a total cost for each type of service.   This ‘cost per service” is about efficiency. And, the second factor is about breadth of services delivered per day of patient care. We call this the Intensity risk. The third factor is about how long patients stay. We cal this the LOS risk. The last factor is about how many patients there are per the number of people in the population. We call that the epidemiological risk.

So if we wanted to use this model to decide what kind of risk (and incentives) is borne by the hospital and payer for a particular unit of payment, we could use the following chart. XXXXXX is hospital borne risk.

unit of payment method efficiency risk intensity risk LOS risk Epi Risk
billed fee for service    XXXXXXXXXXX payer payer payer
per diem XXXXXXXXXXX XXXXXXXXXXX payer payer
per admission XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXX payer
capitation XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXX XXXXXXXXXXX
cost reimburse payer payer payer payer
Global Budget for a hospital XXXXXXXXXXX XXXXXXXXXXX payer (if ex post severity adjustment) payer (if ex post severity and volume adjustments)

So, different kinds of payment systems  are not just different in the kinds of costs that have incentives to avoid— and they also have different ways of incentivizing providers. Capitation (paying providers one annual fee to provide all types care) clearly shifts all these cost risks to the provider –they are at risk for efficiency (or becoming more inefficient) of producing all services, they are at risk for how many services their patient use, they are at risk for how long patients stay, and they are also at risk for changes in how many admissions happen in the population they are being paid to care for. Other units of payment shown in the chart (FFS, per diem payment rates, per admission rates (like DRGs), etc.) have different cost risks being shifted from insurors to the provider. And, each unit of payment is also different in terms of what providers must do to get more revenue (income)

a. FFS —  do more procedures and visits

b. bundled procedure (including pre op and post op service) — do more procedures

b. fixed rate per bundled patient day —– produce more patient days

c. fixed rate per bundled episode — produce more episodes

d. capitation rate per person per year– enroll more people if you want more revenue

All fixed rate systems (regardless of the unit of payment) have strong incentives to economize on expenses, including incentives for underserving patients.  But, all payment systems do not have the same sized unit of payment (procedure, day, episode, per patient year). The bigger the bundle of services included in the “unit of payment” the broader are the opportunities for providers to make changes in the care pattern in order to produce a more economical result. 

bundling 

Medicare Prospective Rate Policies

What started in the lat 1970s as a move to think creatively about paying providers (for Hospitals) — Congress eventually adopted the model used in a New Jersey state pilot program that used a fixed rate per hospital episode for each of 383 DRG categories, has led to fixed rate systems for home health, hospice, physicians, outpatient care, nursing homes, and others. It is a veritable landslide of payment reform, aiming to put providers in positions where they have to manage their expenses to be as low as possible, and to use the most efficient staff to deliver services.

The following chart shows the primary payment methods and Unit of payment used to pay for Medicare health services.

m pay sys

The choices Medicare made in setting up these systems for payment needs to be reviewed. These prospective systems are of a somewhat common type. They all pay a single national rate set by the government for each type of patient. The bundles of services are different in hospitals (a hospital stay) and home care (a 60 day period of care) and outpatient (a day of service). Each type of service being paid has a different rate for each type of patient in that provider group.This is a way of recognizing that different types of patients have different service needs, which cost more or less to deal with.  So, each type of provider has a unique scheme for defining patient type: there were originally 383 groups of inpatients (DRGs) in hospitals, hundreds of types of outpatient care categories of patients (APCs),  there are now 153 types of home care patients (HHRGs), there are many 1000s of types of slightly bundled doctor service groups of activities ( the RBRVS categories used for physician payment), etc.

Second, all the Medicare payment approaches have a rate-per-category of patient computed and paid by the government. Providers, of course, have software allowing them to to know, on admission, how much they will be paid. At the year onset,  Medicare calculates and publishes a base rate for each type of care (an average hospital inpatient episode, or a base rate for an HHA episode, etc). That rate is converted into a “payment amount for a particular patient” by multiplying that base rate by a relative resource use weight for that “patient’s category of service” (say patient is in DRG 381).  The relative weights are calculated by the Government for each of the 383 categories of hospital inpatients. This is done by dividing the average costs for a patient in each DRG (say, the average DRG 381 patient = $14,000) by the average cost of all types of inpatients (say,12,000) to get a relative weight for DRG 381 = 1.17. The payment rate for this DRG 381 patient would be computed by the government as the base rate  * 1.17.   Sometimes there is a regional, or type of facility adjustment also factored into the formula to pay for a particular patient.

This general approach to “pricing” the amount to be paid by the government is roughly the same for hospitals, HHAs, outpatient care (base rate, patient groups each with a relative weight, sometimes facility level adjustments). This is described below.   A set of some of the DRG weights are also illustrated below.

drg rate

relative weights

Medicare and medicaid payment systems for all providers are under review and change nearly every year. One reason there are changes is because changes occur in how patients of some type are treated—often these changes occur because of new treatments and technologies (laser procedures moving many patients to outpatient settings). These kinds of refinements cause new patient categories to be created or eliminated, and relative weight to be recalculated (this is called recalibration). In 1983 there were 383 patient categories of DRGs; now there are well over 500 DRGs. The changes are generally small improvements, but provider payment reform is now rather continuous, and not as subject to the scrutiny of the media (and even by the Congress) to the extent of sexy policy matters of universal coverage, new drug regulations, etc. MedPAC is the congressional agency that reviews Medicare performance and makes new policy recommendations every year to the Congress (not to the Executive branch). They spend a lot of time proposing payment reforms. And, Medicare is definitely the “trend setter” in payment reform in the U.S. Other payors tend to look carefully at (and sometimes follow) new things that are adopted by Medicare.

A final point about Medicare prospective payment systems. Capitation is the nuclear weapon of provider payment reform. It make the provider organization getting the payment responsible for coordinating and integrating all services in a way that allows expenses no larger than the revenue of the plan. If the provider cant manage the integration, and the efficiency of all covered services, they are in trouble and will fail. The plan will also be strongly incentivized to keep their enrollees well, and out of the hospital. That is, capitation is the only provider payment method that provides incentives for keeping members as well as possible, and keeping utilization of services as low as possible.   All other payment methods encourage more provider utilization in one fashion or another — whatever the “unit of payment” is,  there will be incentives to do more of those things in order to increase revenue.

Practical issues in Designing Prospective Payment Systems

I used to sometimes design payment systems for states (Montana, Alaska, Massachusetts, others), trying to utilize lessons from the big national applications for Medicare to smaller situations and markets. There are other design choices that  are often feasible in smaller markets.

Generosity. The first issue is understanding the importance of the “generosity of the rates”? If the rates set by government are too high, does it mean that the providers don’t pay any attention to the marginal incentives? And, the corollary, that the only providers who worry about the attempting to comply with incentives are the inefficient ones? No, this isn’t exactly what happens. The incentives, for example, to pay as little as possible for the resources the provider buys, do make the provider better off, no matter if their base costs are high or low. The marginal incentives are important for all facilities. But, it is also true that for the group of high cost providers the marginal incentives may be critical to survival. So, the impacts of incentives may be somewhat higher for some providers (the high cost ones) than others.

Provider specific Rates. Some of the pilot programs by states set rates differently: sometimes each provider organization got its own rate based on it’s cost or payment history. Sometimes the rate paid was a blend of provider baseline data and the history of the larger peer group. This choice by Medicare, to set the national rates and not the so called facility specific rates, was a deliberate attempt to make implementation of prospective payment in 1983 and thereafter administratively feasible. It was simply too much work to make blended rates , or negotiated rates (like the all payer budget control system in Maryland). Those of us who worked on the evaluation and Congressional report in the 1980s generally thought the all payer budget setting program in Maryland outperformed the other approaches being used to set prospective rates. But, when Medicare (and Congress) chose which of the state pilots to choose, they chose to model the national Medicare hospital program after New Jersey, not Maryland. The Maryland model required negotiating with each hospital to set a budget.And, it required too much political capital to get all payors (Medicaid, BCBS, private) to participate. So, they chose to go with a Medicare only model, one that did not require negotiation, and was therefore much easier to administer. Calculating national rates, and weights and a rule that explained them was far far easier and feasible than negotiating or computing rates for 4000 hospitals. Medicare simply didn’t have the resources to start a Maryland-type program.

Dynamic Compliance. One important issue in states concerns how (or if) to adjust the next year’s rate for this year’s performance for a facility. Do we just apply an overall COLA or % increase to adjust last year’s rate for the changes in the price level of inputs the provider must buy regardless to the amount of surplus or deficit the provider achieved last year? Again, for national programs,  this is the obvious way to it because the provider is forced to absorb full risk for making or losing profit at the national payment rate schedule. Full risk has stronger incentives than some sort of “shared risk” between the payor and the provider. This would be an approach that sets the next year’s hospital specific rate for the amount of profit or loss that was made by the hospital. In watching the results of these Medicare programs over time it has become obvious that some providers earn surpluses year after year, and other lose money year after year. These chronic winners and losers (as it is referred to) occur for some facilities. And, MedPAC has always made comparisons of performance of the chronic winners compared to other providers (treating them as some form of “best practice” facilities. But, the Medicare programs rely on National rates, and expose providers to absorbing the full impact of surpluses and losses. They do not have the administrative wherewithal to set and monitor facility specific rates.

Fairness Issues. State programs, and Medicare as well, have other problems setting up prospective pay systems. First, there are problems with using national DRG-type programs because of  inter-institutional unfairness. The idea of paying all providers an “average amount” for all providers of DRG 381 services is unfair because there will naturally be a variation in severity/costs for these patients. The small rural facilities may see 2-3 of these cases per year, the large community facilities might see 50-60, and the large medical centers might see 80-100. One one hand, small (low volume) institutions unfairly run higher risks under such programs than do larger volume institutions. If the small facilities get a high cost patient , it may do much more significant harm, than the same hi cost patient will do to a larger volume organization. On the other hand, the medical (referral) centers can also suffer from the fact that difficult patients (across and within DRGs) will be much more likely to be found in their mix of admissions. So, the average rate may be systematically too low for these referral institutions because of their case complexity as a referral organization.These problems (or paying everyone the same rate, does not assure that every institution is being faced with absorbing the same level of risk. The use of a “teaching adjustment” for teaching hospitals is the main way that some equity is provided to referral centers.

A different remedy sometimes is available from a situation in rural areas, where access to care depends on institutional survival of small providers. If a provider is to important (for access) that policy people will not allow the provider to fail, then what does it mean to have a payment system designed to impose failure risk unless they act to contain costs? If a hospital is failing for whatever reason, and the politicians stand ready to write them a supplemental check to keep them in business, then why are we opting for this kind of cost control program for this kind of situation? Montana and Alaska both had many of these small, rural and essential providers. In both cases, I set up Medicaid DRG programs statewide. In both cases the Medicaid DRG systems were only implemented in the larger organizations. In both cases the rural (and small) facilities were paid their incurred costs rather than DRG payment rates. A DRG program was simply unfair to small providers, and unfair to the residents of rural areas, who were at more risk than their urban peers.

Outliers. Almost all prospective rate systems employ a risk mediation technique call “outlier payments “.  In order to mitigate the effects of a catastrophic level of care for an occasional patient, the technique of “outlier payments” was introduces in some state programs and by the subsequent Medicare pricing programs. An outlier “threshold” was established arbitrarily based on incurred costs, or days of care, and for patients that exceeded the threshold, supplemental payments to the provider were made, usually based on marginal costs, not full costs. These outlier policies are always unique to the program. But the idea is for the thresholds to be set so that very few patients will exceed the threshold (maybe 1-2%) and estimates of marginal costs from the research literature are applied to the addition total costs incurred by the patient (maybe 50-60% of total outlier costs). The supplementary payments offer some catastrophic risk protection for the provider.

In the HHA program of prospective payment for a 60 day episode of home care the outlier policy in more complex. The program has both HIGH outliers (patients who use an extremely high volume of service) and LOW outliers (patients that use a very low volume of services (usually because the die of are discharged after a few days). This approach protects both the provider and the payor from unfairness stemming from the extreme patients on both ends of the distribution of episodic costs.

The Best Way to Design Payment Policy? From a policy making perspective prospectively paying providers (or setting budgets) has become an important way to “control” provider behavior, and keep a “check” on provider spending. (and to encourage desired levels of quality metrics–which is discussed below). But, there are choices to be made about how to pay providers (among them are choice of unit of payment, choice of setting rates based on peer groups, or based on provider-specific data, and whether to share risks with provider, whether to include small providers, and how). And, there is no obvious, or best way to pay providers (from the vantage point of the payor, or from the vantage point of policy). We also know that prospective or incentive payment methods create powerful incentives on provider decision- making and utilization (as well as drive financial outcomes). And they make Managers in provider organizations and health facilities work hard to balance financial tensions with clinical decision- making.  Never forget that the methods that are used to pay Providers will drive their behavior. Every single payment approach tells providers what they must do to get more money—and they will do these things to the extent that they have autonomy to do so. Therefore, payment incentives are a powerful tool of health sector reform.

What do we know about the effects of payment reforms on Patient Care 

There is a large literature demonstrating that providers (all types) choose what they do for patients based on how they are paid. There really is not any literature that providers pay no attention in their practice to how they are paid. We watched the onset of insurance insurance and fee for service (and cost based) payment spawn huge increases in utilization in America, and can also document how the risk of litigation has created more increases in unnecessary utilization. We see below, that when facing risks of economic boom or bust providers (individual and institutional) have systematically and predictably responded by altering practice patters to avoid bad results. Essentially, providers responding to the incentives offered by how they are paid traces the history of America’s health system, and its public policy. The response of providers  to changes in payment has been predictable, and often fast:

• Rand HIE — Patients in HMO’s (fixed payment per enrollee per year) used over 1/3 less inpatient hospital care than other insured patients

• Following the implementation of DRGs in 1983 the average LOS dropped > 10% in one year in US hospitals

• HHAs dropped usage of Aids for Medicare patients by 1/3 when PPS was implemented

 We provide evaluation evidence of the impacts of payment policy changes of various kinds below:

We review briefly some of these evaluation activities of prospective payment programs to give a flavor of the way payment policies create impacts on patient care.

DRG system Patient Care Impacts

The prospective payment approach that started it all, in 1982 has been discussed at length. Hospitals responded to the fixed rate per stay for 383 patient groups (defined by primary diagnosis, procedure, age, gender, and whether there were complicating diagnoses). Hospitals we at risk for this fully bundled episode rate for everything that happened during the stay (pay raises for nurses, ICU use, redoing tests, how long the patient is in the hospital, price of xray film. And, patient care was indeed changed, The American Hospital Association fought the fight to try to stop Congress by claiming that:

  1. patient care was efficient and effective and things like length of stay could not be safely shortened, and would not be reduced (in spite of economic incentives to do so)
  2. costs would not be reduced because they were both “necessary and reasonable”.

Well, there were immediate and often large changes in patient care in response to the incentive of the new payment system. In the first year, length of stay nationwide fell by 10% or so. There was no mortality of readmission disaster, as projected by the AHA. There were problems with the post acute capabilities of VNAs all over the country. In the beginning they didn’t have many nurses who had experience with the levels of severity they began to see coming from earlier discharged patients (patients with tubes and pumps and more post op pain than they were used to seeing). The VNAs had to start hiring more nurses with recent acute hospital experience, and take on the added workload referred to them from hospitals. The HHA industry grew much larger over the next several years.

And. rates of growth in hospital costs were sharply reduced.  It turns out the AHA was wrong again—hospital costs before DRGs were not reasonable, nor necessary. And the cost impacts of the DRG program were almost all the direct result of changes that were made in patient care. Here are the major consequences of the DRG prospective payment program in the first few years:

DRG consequences

HHA PPS Impacts

A second program of Medicare payment rates was initiated  17 years later (2000) in home care (HHAs). The rapid growth of the industry following the DRG system, which encouraged shortened LOS, led to this policy change. The rate was for a 60 day episode of home care (two months, not 60 days of provided services of some sort). It covered HHA covered services including RN visits, aids visits, and PT, RT, and OT in the home.   There were initially 60 types of patients and a fixed rate for each (growing to 153 types today) supplemented by both HIGH and LOW outlier policies.

hha pps desc

The impacts of the HHA service volumes (indicated by the changes in staffing mix shown here) were large. Two main effects are shown here in the differences before the program and after (the highlighted data are after the program was in affect after 2000). (1) therapy visits were increased. This was a consequence of the fact that the way the original 60 patient groups and rates were designed, a patient receiving therapy was in a group that received a much higher rate— so agencies, mysteriously, upcoded — provided the PT, OT, RT services to get the higher rate! This is bad system design. (2) The RNs/Aid mix of staff has changed. A richer mix of RNs is an important consequence of the incentivized system. What this suggests is that when agencies were tightening their belt, the discovered that the wage gap between RNs and Aids was smaller than the differential in productivity (they discovered that given the wage gap, hiring more RNs and replacing Aids improved agency profitability) . Yes, Aids mad less money per hour, but productivity of RNs was so much higher that it mire than made up for the higher wage. THIS SAME CONSEQUENCE WAS OBSERVED WHEN HOSPITALS WERE SUBJECTED TO DRGS, AND A RICHER MIX OF RNs / LPNS WAS STUDIED.

hhh conseq

 

More broadly, the HHS pricing program allowed many agencies to become more efficient had make surpluses of revenue over costs. The impacts of quality haven’t been studied comprehensively.

hha 2

Capitation Impacts

Capitation is the biggest bundled payment approach their is; paying an annual (or monthly) fee for all covered services per month (PPPM) or per year (PPPY). Providers are essentially being paid the entire premium, and are at every kind of financial risk; a disease epidemic, introduction of new technologies of care, inflation in the economy, prices they pay for resources, availability of sufficient qualified staff, inefficiency, intensity and other risks. Every recent proposal for health system reform (Nixon, Clinton, Obama-ACOs) has sought to fix the “bang for the buck” (or another term: flat of the curve) problems with the U.S. Health System …  has chosen to use capitation.

We show some hypothetical data on a population’s use of health services , and costs, and the calculation of a capitation rate per capita.

cap rate

Many health systems around the world use something called partial capitation as a way of paying for primary care, and to make these primary providers at some financial risk for their decision to hospitalize patients. The idea of partial cap rates in the next slide is to pay the primary physician for 100% of the costs of primary care +10% of the hospital episode premiums (eg DRG) –for all her patients.  And then when a patient of hers is admitted, she pays 10% of the hospital payment to the hospital. This provides an incentive for the physician to profit by making the decision to hospitalize only when absolutely necessary.

partial cap

The power of the incentives of full capitation are quite evident in the randomized trial called the Health Insurance Experiment (HIE) done in the 1970s by Rand Corp. One arm of the trial enrolled a randomized group of patients in the Puget Sound HMO, which was a capitated health plan. The health and health care used by these persons were compared to another cohort of the study, enrolled in an insurance program with free care where providers were paid fee for service.  The HMO enrollees had 39% fewer admissions than the FFS group, and less total health spending (by 25%), most of which was the result of fewer admissions to hospitals. Satisfaction with care was somewhat lower for the HMO group. And, other aspects of quality including outcomes were not materially different for the two samples.

Global Budget Impacts

Setting an all payor budget cap is a very direct way of shifting risks to hospital managers about efficiency, intensity, and all other risks of hospital spending. Many systems make ex post volume of care adjustments (allowing recoup in the next year for the marginal costs of exceeding volume targets), which tend to mitigate risks of an epidemiological nature.   But hard budget caps are an unambiguous and effective way of limiting hospital spending, forcing managers to make hard choices about how to allocate the budget.  And, sometimes this causes delays in getting elective care, like Canada (and like the VA for that matter). The data suggest (but don’t prove) that Global Budgets are possibly the most effective way to limit health care system spending.

global budget success

Canada is a summer place to go for me for many years. It has taught be lessons about Global budgeting. My neighbor for many years was the Lt. Governor of the island province of Prince Edward Island (population about 120,000). A long time politician, appointed to this job by the Queen. He had a son who drove a motorcycle. Some years ago there was an accident, he had a head injury, but there was no CT scanner at either of the 2 smallish hospitals on the island so they couldn’t diagnose. They took him to Halifax, Nova Scotia by helicopter. He survived with some residual issues. Given his fathers position of influence, I just figured it would be no more than a few months before the province had a CT scanner of its own. Years later (to this day) the lady’s auxilliary of the hospital and other groups are still selling pies, scones and other Irish breads to raise money to pay for a CT scanner— because the budget limits haven’t allowed it— there are still not enough people on the island to justify budget approval by the federal & provincial government budget setters. Global budgets work this way.

There have been a few evaluation projects dealing with Global budgets— but not as much as you would expect. France switched to to global budgets, and there was a study. Netherlands had a study. And, here in the states Maryland has had (since the 1970s) a all payer global budget system. They all show more effective hospital spending control than other (preceding systems of hospital payment.

Value Purchasing or P4P (Pay for Performance) 

This approach to provider payment methodology is directly aimed at providing incentives for meeting quality targets (bonuses and/or penalties). Medicare now uses in for hospitals, MassBCBS invented an approach for physician groups that combines capitation-type cost targets, which if met,  allow bonuses for meeting quality targets (the AQC). P4P or Value Based payment schemes of various types are cropping up all over the world (i evaluated on program for hospitals in China a few years ago). But in general,

  • P4P=Payment algorithms designed to encourage achievement of performance goals
  • Use P4P together with other cost incentivized payment methods like DRGs, FFS, Per Diem Rates, capitation
  • Mass BCBS Alternative Quality Contract uses it, along with capitation-like Budget Targets
  • P4P metrics of performance are for things like:

Access improvements

Readmission rates

Quality of Service indicators

Patient Satisfaction scores (HCAPS)

Wellness/preventative service rates

These schemes are very easy to set up. You create the metrics, a verifiable way to capture provider performance data, and create a pool to finance the high achievers. Since these programs must sit along side some other payment scheme (like DRGs, FFS, Capitation, etc.) the financing for the bonus pool is easy to finance out of the funds used to pay provides (DRGs, FFS, Capitation). This is done by paying providers at a fraction of the payment rates (say 95% of the DRG rate) and use the 5% to finance the P4P pool.

p4p carve out

At the end of the year, the providers that meeting the target indicators would be paid their bonuses. Those providers not meeting quality targets would receive no supplements to the 95% they got for serving patients. The providers earning bonuses would earn bonuses to bring their payments to, say, 105% of the basic payment rates. Obviously the relationships between the bonus pool tax rate, the quality threshold to be met for a bonus, and the size of the bonus need to worked out to make the system work. But, these systems can be easily set up without raising public (payor) budgets in this fashion. And, they are being established all over the world, giving credence to the idea that “we only pay if providers demonstrate meeting some threshold of access, or quality, or patient satisfaction or whatever target we want. If no provider makes the targets, then they all get paid 95% of the payment rate. Seems like a prudent way to set up a performance based payment system. They appear to be working. Why didn’t we think of these before?

The BCBS of Mass approach of Alternative Quality Contracting (AQC)  is a form of payment for physician groups ( serving as HMO Blue providers). They are paid a global  budget) along with financial incentive for making quality targets— this places providers at risk for excessive spending and rewards them for quality. Several evaluations have been done (see Song’s most recent work at  https://www.nejm.org/doi/full/10.1056/NEJMsa1404026.

ACQ contracted groups have saved money relative to what might have been expected otherwise (the control group).

song aqc spending

Quality of care indicators also improved (see chart).

aqc quality

The results are impressive for a young program.

Somewhat following the AQC project in Massachusetts (the quality bonusing aspect of it, not the global budget part of it)  Medicare also implemented a P4P or VBP program for hospitals to provide bonuses for achieving quality markers and patient satisfaction thresholds.  The program is still being phased in, where the amount of bonuses for each of the 3 components of the program are changing in importance over time, and the amount of hospital revenue at risk keeps going up. This rising percentage is indicated by the bold percentage shown for each year foir 2013 to 2018. The components of the program are shown on the pie charts for each year, and the percent of the pie being devoted to metrics for those components. A large portion of the bonus is based upon the discharged patient survey (CAHPS) done by medicare for each hospital.

medicare VBP

 

What Did Incentive Payment do to the health System?

As said earlier, prospective payment approaches, value based payment, and other changes in the incentives of paying providers have been effective in changing the behaviors of providers—changing the way resources are used. This is true, as far as we can tell from the research evidence, for all types of providers. And, the incentives (to cut costs, and underserve patients) get stronger the bigger is the bundle of services as defined by the “unit of payment”. There are very few good tools for policymakers to contain costs of covered benefits (less coverage, cost sharing with beneficiaries, less generous payments, lower administrative costs). Shifting more cost risks onto providers via prospective payment policies is a way of providing “cost containment” and avoiding these other alternatives that are often more painful.

What has the effect of this movement beginning in 1980 or so to the entire US health System.  Hard to say. But, this chart below helps crystalize the international comparison.

what happened in 1980

This is pretty alarming data. The rest of the world is certainly getting more bang-for-the-buck in their health system than we are. The divergence in this metric from 1980 forward is evident. What happened here? Several hypotheses occur.

  1. prospective payment turned out to be bad for the quality of the health system, reducing quality and outcomes of care
  2. the other countries (for the most part) utilize global budgets (a fixed budget per year, not unlike what is done in Maryland to pay hospitals). And, they are possibly more effective than DRGs and other U.S. payment policies.

The early U.S. evaluation of the first generation prospective rate payment programs in states found that Maryland’s system (along with New York) was much more effective in checking costs (in Maryland a 25% cost reduction over 10 years, as contrasted with about half that in other mandatory models of prospective payment). So, budget mechanisms, may indeed be more constraining across the globe than has been our DRG system.

3. a third hypothesis is that something else happened in the U.S. around 1980. This may indeed be true. Case study work suggested that the switch from the pre 1983 payment environment (hospitals were basically paid their incurred costs, or and set their own prices). And then every thing changed in 1983. The party was over for hospitals—and they all could see it coming with all the state pilot programs and the unrest in Congress at the 14+% annual rate of inflation in hospitals. SO hospitals woke up to the reality that what they were doing was unaffordable, and reforms were being piloted by some payers. CEOs and Boards of Directors had to wake up and realize they could fail like any other business if they didnt start acting like a business. Indeed about 1000 small hospitals did fail in the U.S. during the 1980s. And the vast majority of the others replaced their CEO. Hospital managers didnt know how to cope with the prospective rate environment. They needs new products, new competitive strategy, better ways to get necessary changes in practice patters framed and implemented (eg less autonomy for MDs). Managers needed to start managing resources and start making their profit targets. The chart may well reflect the fact that about 1980 the U.S. hospital industry “woke up” to the business realities (after being protected from cost reimbursement previously) and began to develop new products, and new markets, and sought to expand off site locations, urgent care offerings, and general scale of operations in ways never seen before.

4. people in Europe are different. They are accepting of limits imposed by “society” in order that everybody can have access to health care. They are not handicapped by the “american way” of fairness (if you can afford it, you can have it and if you can’t afford it, you should work harder). Americans dont like limits, and they certainly don’t like the idea that wants should be supressed in favor of equality. This is a fundamental difference in the path of health systems in developed countries other than the U.S.

I personally think the answer to the question “what happened to U.S. healthcare after 1980” that drove it in a different direction than Europe and other advance countries are #2 and #3 and #4: the more effective budget control policies–a more disciplined way to control hospital spending; the willingness of people in other countries are more accepting of limits, and the “wake up call” for U.S. hospitals that they and and will fail if they fail to cope well keeping costs less than the DRG payment rates (and other payor models of control).After 1980 U.S. hospitals realized, for the first time, that they could fail to survive if they couldnt keep their head above water financially. The started to behave like businesses, not just doctor’s workshops. They got rid of Dr. CEOs, and other incompetent managers, they got concerned about fighting waste and inefficiency, about market and competitive strategy and about putting patients first, and about making investments in new services and new locations to enhance financial strength. They became just like other financially oriented businesses. It changed the culture of the organizations.

 

Paying Providers and Incentives

How Markets and Competition Works

Markets are the invisible hand, working mysteriously to allocate society’s scarce resources to their best use. Market based systems of organizing the economy (as contrasted with communal, or socialistic ways, which do not allow individuals or private organizations to have private property) rely on private property and the behaviors of buyers and sellers. Selfish behavior by these buyers (people who want to acquire things) and sellers (people who have things to sell) ironically create the best result for society as a whole. This is Adam Smith’s invisible hand.

How do markets function? When lots of buyers (and potential buyers) confront lots of sellers (or potential sellers), a market clearing price is set for the exchanges. If sellers start demanding high prices for products/services, then they won’t sell much, because consumers are often unwilling to buy much at high prices. The will find a substitution, competitor or go without. If price is established at very low levels, then consumers will want to buy a lot. However, sellers will often be unwilling to sell at such low prices (their alternatives are better). Somewhere, there is a median price where the price sellers want to set for a product is equal to the amount of the product that buyers want to buy at that price. This is the EQUILIBRIUM price.

If price is higher than this, then supply will exceed demand also known as SURPLUS. Supply exceeds demand. Such situations may cause unsuccessful suppliers to begin to lower their prices in order to sell their product. The price-is-too-high situation will precipitate price declines until supply equals demand (S=D) at the equilibrium price.

If price is lower than the equilibrium price, then the amount demanded will be greater than the amount supplied resulting in a SHORTAGE. Here, demand exceeds supply. Such situations may cause some unsuccessful consumers to raise their offers in order to receive the product to take home. In the shortage situation, prices will begin to creep up until S=D at the equilibrium price.

At the equilibrium price, the amount that suppliers want to sell at a set price price is equal to the amount that buyers are willing to buy at that price. This quantity (in equilibrium) is good for society (eg optimal for society). It makes best use of scarce resources required to produce it. How do we know this? Well, lets say that the following schedules represent the situation of suppliers and demanders (consumers):

quantity                     price willing to pay                 price willing to sell

1                                             20                                                     5

2                                            17                                                     7

3                                             14                                                   10

4                                            11                                                   11

5                                               9                                                   12

6                                              7                                                   13

7                                             5                                                   15

Prices willing to be paid by demanders is a reflection of the amount of value they see in the product. In order to consume more products, demanders will need to a lower price or give up something else. Essentially to consume more, demanders have to be convinced of the value because of the scarcity of money and the availability of substitutes.

Prices required by suppliers reflects the cost to produce it or the level of scarcity of the resources being used up to produce it. To produce more, they need a higher price to compensate them for the alternatives they must also give up (eg there are always substitutes). Both demanders and suppliers have alternatives imposed by scarcity: buyers have scarce income and get value from consuming other things. Sellers could be using the resources to produce something else instead.

P=11 is the equilibrium price, because this is where the amount that buyers want to buy at that price is = to the amount that sellers want to sell at that price. There is no motivation for either buyers or sellers to nudge price up or down at this price!

According to the chart, the production level of 4 is the best society can do. If we ask why should society produce even 1 unit, the answer is because the 1st unit in society is valued at 20, and only has to give up scarce resources worth 5. We would argue based on the value compared to the cost to make. the second unit is thus worth making. Would society prefer to make 5 units? No. They would stop producing at 4 because the fifths value is $9 to consumers (in terms of willingness to pay) while it costs $12 in terms of resources required to produce it. So, production of 4 squeezes the maximum net value out of this market for society. Net benefits would total 29 (benefits-costs) at a level of output of 4. This is the most net benefit we can get.

In summary, markets set price and production quantity by ultimately producing what will have the most value for society. This is driven by two things: (1) the value placed on the product by consumers (in terms of willingness to pay), and (2) the resource cost or relative scarcity of the resources required to produce it. These drive PRICE and the level of quantity consumed in any market. So, why do nurses make more than teachers—- it is because of these two things. Why do Red Sox tickets have such a high price relative to milk? Same reason. Willingness to pay (as a reflection of value to consumers) and cost (as a reflection of the scarcity of resources required to make the product).

  Comparative Statics: predicting the Impact of change.

Comparative statics refers to a dynamic process that moves the market solution (price, quantity) from one equilibrium to another. It is at the heart of economic analysis! We will talk about the process using words, but it can easily be done using Supply and demand graphs.

Lets begin by seeing what happens in the above market when a price of 11 is reached today in the market, and 4 units are exchanged between sellers and buyers. Lets say that these suppliers are NOT able to cover all of their sunk costs at this price point. What will happen over time? Well, if things don’t improve, it is likely that some of the suppliers will try to liquidate their investments and move them to situations where they can get decent returns (profits). Over time, some suppliers LEAVE the industry. Who leaves? Usually the higher cost suppliers leave first—because they are the ones most hurting from the price point reached in the market.

As they exit, what happens to the quantity supplied by suppliers in the market? Generally, the quantity supplied will be lower at every price point, resulting from the gap created by the firm that exited. This will mean that  suppliers would not be willing to supply as before, creating a gap between S

So, where will all this end? At a new equilibrium. At a price where S=D as before, so that there is stability once again in the market. Will the new equilibrium price be higher or lower than the old one? If supply falls because a firm stopped selling, then the volume of goods traded will be less, and the new price will be higher (because it is scarcer).

What if firms had entered the industry, rather than exited? Supply would have increased at every price point. The fact that the product has become less scarce on the market would cause a result of lower prices, and a larger amount of product traded.

If the product becomes more valued by demanders, and people want to buy more, then more will be wanted at each price point. Given supply is constant, this will lead to higher prices and more goods traded. If demand fall for the product, then the opposite would occur—lower prices and less traded.

Event                                      Some Causes               Effect on Market Price     Effect on Quantity

Increase in Supply                      more suppliers                                reduction                                increase
                                                        higher productivity
                                                        lower price for inputs
 
Decrease in Supply                      fewer suppliers                              increase                                decrease
at every price point                    lower productivity
                                                          higher input prices
Increase in Demand            more interested consumers               increase                               increase
at every price point                      more jobs/income
                                                   increase is price of substitutes
Decrease in Demand             fewer interested consumers           decrease                              decrease
at every price point                     loss of jobs/income
                                                 decrease in price of substitutes

 Longer term Market dynamics and the effects of Profit

If suppliers are being paid higher prices, profits are going to be rising too. This will be an attractive signal to investors (existing companies will often want to expand their size, some other companies will be looking for new product lines to get into, some personal investors will want to buy stock, and some persons may even want to start new companies). Higher prices and higher profits will cause capital to flow into any market by one means or another. Lower prices and lower profits will cause capital to flow out of the market.

As capital flows in, supply of product will increase. As capital flows out, supply will decrease.

Thus, there is a market dynamic that looks to be self correcting. As prices rise (for whatever reason), profits rise, capital flows in, and this causes supply to increase, which will tend to decrease price (and profits) again. Or, as prices and profits fall (for whatever reason) capital will exit the market, supply will fall, and this will cause prices and profits to increase again.

What is the point? Over time, a given product (22” color monitors) may experience such price variations as situations change regarding supply and demand. The trends (over time) might look like:

The  second plausible pattern is where the prices are going up over time. This trend is usually associated with:

  1. increases in the willingness of consumers to buy this product (for many reasons)
  2. increases in the costs (and relative scarcity) of the resources required to make the product (for many reasons)
  3. changes in the competitiveness of the industry (for many reasons including actions by government)

The first two factors make sense. If the product is more attractive to consumers for whatever reason, the n the variations in supply and demand will not have a neutral effect on price. Or if the effects over time in resource costs, or production efficiency (eg how much resource is required to produce it) then the trend in price will not be neutral.

Competitiveness

The “industry” is the name for the group of suppliers and products that constitute the SUPPLY side of the market. These firms COMPETE for the customers who are willing to pay for such things. So, we speak of the laptop industry, the auto industry, the drug manufacturing industry, and so forth. As these firms come into (and go) from the industry they offer more (less) choice to the consumers. This “pressure” is competition. The more competitive an industry gets, the more difficult it will be for a firm to survive. This risk of sustainability will motivate sellers. It will sharpen the incentives to lower prices or do other things in order to attract the number if customers they need to survive. The degree of competition is driven by several factors: (1) the number of firms in the industry, (2) the extent of barriers to entry, (3) the degree of similarity (or difference) between the products the firms are selling, (4) the availability of information to the consumers about the offers of the various suppliers. A short note about each of these follows.

Competition and competitive pressures in a market are the friend of the consumers. Prices are lower when competitive pressures are high, and value is higher (product quality per dollar). Firms are ‘pressured’ into doing more to attract the consumers so that they will buy from them and not the competitor. Businesses hate competition and spend most of their time pondering strategy and marketing tactics trying to figure out how to avoid competition.

The fewer the firms in an industry, the less competition there is, and the more free those few firms are to have their way with customers since those customers have little choice in the marketplace (witness the fees Ticketmaster charges, and how little choice ticket buyers have if they want to see a particular event). As the firms enter or leave the industry, supply will expand or contract (shift out or in) and market price would be expected to change.

Underlying the ease with which firms can enter or exit an industry easily is captured by the concept of BARRIERS TO ENTRY. When it is difficult for new firms to enter an industry, the existing firms are “protected” from competitive pressures even though they may be making high profits. Barriers to entry include things like (1) high capital requirements to get into the industry (like making steel, for example), (2) access to very specialized resources and/or knowledge, (3) access to preexisting networks for distributing and servicing products, and (4) government-granted protections from competition (licenses, patents).

A second factor in driving competition is the nature of the competing products or services themselves. Sometimes, the products being sold are identical. We call these commodities (a bushel of corn, a ream of paper). Sometimes the products are carefully differentiated, creating cadres of loyal customers, who don’t really bother to consider the alternatives very seriously (coke/pepsi, clothing labels, automobiles). Most industries are composed of firms producing products that are somewhere between extreme loyalty and commodities.

Competitiveness is also driven by the extent to which consumers possess (or can easily get)   information about competing products. The more readily available the information, the more pressure firms will feel to improve their competitiveness with other firms. But, when information is hard to come by (say, in choosing a surgeon) for various reasons, then the sellers will not feel so pressured to compete. Things that are commodities (a pack of Marlboro’s) are known by consumers, have a ‘standard’ quality, and competition on price can be very fierce. The surgeon, on the other hand, can charge what they want, knowing that customers cannot access information on ‘quality’— knowing that they are unable to comparison shop on the best “value” for the money.

So, what is the impact of competition? Competition improves the value the consumer gets for their money. Suppliers are struggling to survive. They need to attract customers. Sometimes the firms compete by lowering their prices. Sometimes they improve product quality and reliability for the same price. Sometimes they offer guarantees, or loyalty programs to keep customers. Sometimes they simply use public relations to make customers feel better about themselves for “choosing” their product. All of these things improve ‘value for money’. Consumers are the winners when competition increases.

Consumers also get better quality when competition is increased. Competition drives bad products off the shelves! It protects those consumers who may not be able to judge product quality for themselves. SO, we might ask, why are the waiting rooms of ‘bad’ surgeons just as full as the waiting rooms of all other surgeons? Why doesn’t competition work so well here?

Society also wins if competition increases in a market. Competition will cause prices and profits to fall. This will threaten the survival of the firms in the industry. And, some firms may not survive. These survivors are not necessarily the oldest firms, or the newest firms, or the biggest firms. But, they will be the firms that can produce their products most economically. The exiting firms will be the ‘high cost’ firms. Why is this good? Well, it means that competition insures that products and services will be produced by those firms that are BEST at getting the most out of the scarce resources we have as a society. Competition eliminates waste.

And, in doing so, competition also eliminates excess profits (a form of waste). When profits are too high (or too low) it means that, from society’s point of view there is too little (too much) capital invested in the industry. If profits are high, capital should flowing INTO the market in the form of more, bigger sellers. If profits are too low, then capital should flow out as firms exit. So, when profits are high, capital should flow into the market, and this is the signal that SOCIETY WANTS MORE RESOURCES IN THE MARKET. Why? Because high prices and profits are signaling a SHORTAGE, when consumers value the product a lot and want more of it than sellers are offering for sale. So, society wants more investment in the industry. And when capital flows into the industry more is supplied, and prices and profits begin to fall because of more COMPETITION.

This dynamic of capital flowing between industries (autos, computers, toothpaste, clothing, etc) where because of competitive reactions to prices and profits is the way society allocates the scarce resources (capital resources, iron ore, land, know how, etc.) across products and across industries. Expanding industries (like smart phones) are attracting resources previously deployed in other industries because prices are going up and profits have been higher than in the other industries. This is good for society. It is reallocating resources the way consumers want those resources allocated. Some industries are expanding (phone apps, electric cars, etc) and some are drifting away because of less willingness to buy (laptops, trains, gas guzzling cars, etc.). Society is served by competitive forces in markets.

Competition and Anti Competitive Business Tactics

Competition in economics refers to a business condition where multiple suppliers vie for the business of consumers under a very explicit set of circumstances: the suppliers are producing similar products, and consumers have full information on price and quality. Businesses here also know that any excess profits will be met by entry of new competitors, who also have good information on how much money is being made by the suppliers. .
These ‘competitive’ conditions are valued by consumers because the get low prices, and better quality. Consumers benefit, but firms do not like it. They try hard to change the circumstances for ‘competition’, trying to differentiate themselves and their products, and to block entry of new firms.

Businesses who have some ‘monopoly power’ still engage in difficult battles to maintain their differentiation, grow market share, and build more monopoly power. These ‘difficult battles’ are also referred to as “competition” though what the firms are doing is trying to win the consumer by anti-competitive tactics. These tactics are product differentiation, control of supply sources and key resources, and generally trying to increase market share and monopoly power. I would call these difficult battles that businesses engage in daily as “anti competitive tactics”. If they are being successful in doing these things, profits improve and the business organization is more sustainable.

What are the Conditions Favoring Competition

Large numbers of suppliers and large number of buyers — this eliminates power-in-negotiations for any single buyer or any single seller. By power-in-negotiations I mean this. It is conceivable that any single buyer could demand a lower price or other special terms, or else they would “walk away” and not buy. This kind of take it or leave it brinksmanship works if the buyer has “power”, meaning that the seller would suffer if they didn’t concede to the offer. But if there are many many little buyers in a market, this kind of offer would be so insignificant to the seller, that they’d not be worse if they ignor it. This is “no buyer power”.

So what does “buying power” look like? If the city of Boston is trying to buy teachers, they can pretty much set their own price schedule for paying teachers, and stick to their guns—take it or leave it. And, because they employ maybe 75% of the public school teachers in Eastern Mass, they may be able to get their way. This means that teachers need jobs may have to swallow their first reactions to the low wages, and take the job since they may not have alternatives—this is market power of the buyer.

The seller side is the same. Except we call a single seller a monopoly.

Information and transparency— markets don’t work well when buyers and sellers don’t know what is being offered in the market. Buyers need to know who is selling what, and what prices are being charged. Sellers need to know who else is selling, and what their charging, and they need to know what buyers are looking for and what they are willing to pay. This, of course is unreasonable in most instances. But when bilateral information isn’t good, transactions occur that are mistakes, and sellers can survive even if their products are not top quality, and they may be able to sustain their operations even though their prices are too high (because buyers are ignorant).

Easy entry and exit from the market— this has to do with the role of profit in the economy. When a market is hot (like craft beers) we see the price rising for beer purchases, and profits are up. This causes other firms to try to enter the business to take advantage of the higher profits being made. If entry is possible (there are no restrictions, and capital is available for the new firm based on the expected profitability of the investment) then entry occurs, supply increases, and competition forces prices to come down for the product. One related way this works is that the existing firms in the market may also decide to expand operations when profits are up. This has the same influence on prices.

This is the way capitalism is supposed to work—capital follows profit. Causing prices and profits to eventually decline. And, the opposite occurs for products for which prices are falling. Capital flees the market, supply falls, causing prices to eventually rise again.

If there are restrictions on capital freely moving in and out of an industry, then capital cannot follow prices and profits, or at least it cannot adjust quickly. And, this represents an ineffectiveness of the market. What can be the barriers to entry and exit and to capital flows in and out? Things like

  • Huge scale of operations is required to get in (so very few organizations are able to mobilize the capital requirements to enter the business)
  • Special skills and knowledge is required and, which serve as a barrier to entry
  • Other special resources that are not readily available
  • If there is a process or other kind of Patent that prevents new suppliers from entering (Patents are rights to monopoly granted by the government—which is an incentive to innovate and to do research and development)
  • Some other kind of license from government is required
How Markets and Competition Works

The Higher Education Bubble

Three things happened recently that caused me to reflect a bit on the future of college education; liberal arts colleges in particular.

One is the political scuffle over the high interest rates on student loans. Since such loans have behaved like housing mortgages in the last generation, we now have over $1 trillion in outstanding principle as future income (student loans) has become a more important source of tuition financing. In 2010, the dollar equivalent of annual loans were around $6B a year. Compared to 40 years ago,they are now about 20x higher at over $112B a year. One of the main drivers of this higher preference for loan financing has been the rapid run up in tuition over this same period. Families wanting to send their child to college have been forced to suck up these price increases and increasingly finance through loans. After adjusting for inflation, the tuition in private colleges is now nearly three times as expensive as when I last paid in 1968, and yet over the same period, median family income is up only by about 15% ![1]. The median income family in 1968-70 might have spent around 15% of their income to send a child to a private college while they now must spend closer to 50% of that income. The pace of increase in tuition has been even faster for public universities, though public tuition does still remain about ¼ as much as private colleges and universities.

A second occurance was the announcement by Harvard and MIT to start offering free online education (not degrees, but certificates). This isn’t really new. Many leading Universities have begun to offer freely accessible on-line courses, and as I prepare my syllabus it is possible now to have students watch on-line lectures by leading professors from Berkeley, Stanford, Yale, and many other excellent places including Harvard and MIT. New studies[2] by William Bowen and others show that blended courses are as effective as the traditional face-to-face model of education, helping to further legitimize the otherwise dominant trend to on-line education. Why free? Possibly, these leading research universities want to retain market leadership and recognizable social impact. Other tuition dependent universities will have a hard time charging for services that Harvard is giving away for free.

Thirdly, a colleague of mine resigned to move on to a deaning job at a bigger institution. This caused me to begin to reflect on what was going on and how it would affect me later.

Does this rapid run up in educational spending and borrowing frenzy represent some sort of bubble? I think so. What could cause it to pop? The product/service of higher education is going to change. The product is now a physical degree, and I have a feeling that that product will give way to something one might call “demonstrated competencies”. This is not a new concept, and University accreditation practices are already moving quickly to require colleges, universities, and the programs and professors within them, to demonstrate that students are learning skills, accumulating knowledge, and demonstrating abilities. If employers make this shift too, it will cause a sea change in the performance of universities.

I teach in several health care degree programs for administrators, nurses, physical therapists, social workers and others. In this industry, we understand that the increased demand for degrees in the last several generations (first BAs, then Masters, and in some cases now Doctorates for some health disciplines) is driven by institutions responding to the “accreditation authorities” who variously set the credentialing bar higher and higher in the workplace. In higher education, we have been happy to start new degree programs to keep up with the demand for more advanced degrees. Who are these “accreditation authorities”? They are individuals (many are higher education leaders) often representing organizations that are seeking more professional prestige, higher pay and other outcomes that will follow from restricting supply by raising standards. While other industries are not so obsessed with credentialing as is the notoriously uncontrolled health care sector, degrees are requirements for many jobs, and often specialized master’s degrees have become the norm in the last generation.

Getting degrees is simply a necessity, imposed by employers in many of the better fields of employment. Academia has grown as a consequence, and American universities have also responded to the increased global demand for degrees (and American degrees) around the world.

What could burst this bubble of demand for degrees in higher education? What does the demand represent? Part of it, to be sure, is the socialization process we want for our children. How much are we willing to pay for a four year liberal arts educational experience? As a comforting voice for families not able to pay, we are hearing election year rhetoric that college is not for everyone, and shouldn’t be necessary for getting ‘good’ jobs. But, to be sure, a significant part of the demand for higher education and the borrowing is driven by career expectations of graduates. Investments in skills and knowledge is seen as the ticket to useful jobs that will fuel a life of purpose and comfort. Along the way (somewhere between Lincoln and Obama), a good ‘education’ became synonymous with a degree, or several. Part of this expectation is the requirement by professional organizations (health workers, lawyers, teachers, librarians, etc.). Maybe the GI Bill after WWII was a big part of this, enabling so many to go back to school and earn the coveted “degree”.

Employer behavior is central to the demand for degrees, and the key to the future of higher education. Employers have adopted the “degree” as a requirement for many jobs. What do they think the degree gives them? Maybe it’s an implied warranty of certain knowledge or certain skills and attitudes. The degree coupled with the school that awarded it is perceived as significantly lowering the risk employer risk of hiring someone who is not bright, not honest, or not motivated; ‘screened’ by the Princeton admission process, or Williams, or Yale.

If this is the nature of demand by employers, and I think it is, then we must recognize that there may be better and more efficient ways for employers to measure predicted value to the firm. If the degree is only a proxy for knowledge, skills, abilities and potential, then more reliable metrics may pose a worrisome future for the demand for degree.

What if Google, Microsoft, Bank of America, and Proctor & Gamble all started using employment tests and assessments (written exams, observational assessments, others) to determine the skills, knowledge, experiences, motivation, behavioral make-up and general potential of job candidates? What if they didn’t care about degrees anymore, only about how well candidates matched the profiles of success given to them by the research teams they hired as consultants?

I am certain this is possible, and I expect that many employers have some ideas about what they value in young recruits beyond the degree. The prospect of hiring candidates applying who have mastered free online programs from well known and highly regarded universities is going to turn some heads at large employers. The moment this begins to happen, it may well foster a ‘tipping point”, causing other employers to begin asking questions about what they really want in applicants. Such a change in behavior by employers will create a cascade of interest among serious students who will immediately find the prospect of paying tuition and borrowing as unnecessary.

As the demise of the bookstores has shown us, web based education by the best universities may be a devastating blow to the marginal universities, particularly the higher priced private universities. Some will survive, those not so dependent on tuition revenue and with excellent traditions of legacy recruitment from well-to-do families. But, the nearly perfect storm of web offerings from the best, bloated tuition and loan financing charges from even the marginal places, and a realization of employers that the ‘degree’ was only a proxy for measurable attributes of new employees, may together, burst the bubble.

Universities should begin to assess their situation by measuring their competitive “price” by looking at the cost the student will incur to include future financing charges. They should also be imagining closer relationships with employers as a prelude to new product development, including competency assessment tools and complementary training activities. The new opportunities for un-bundled skill and knowledge “products” is going to emerge on the web to help satisfy employer and student needs. Creative packaging and delivery of such products and ‘certificates’ will likely become a very competitive and a global marketplace. Organizations that can differentiate themselves well in this marketplace of products will have a future in a post-degree world.

Gary Gaumer

[1] Financial Trends in Higher Education: The United States, Center for the Study of Higher Education, Pennsylvania State University, 2011.

Trends in Student Aid, College Board, 2012

Trends in College Pricing, 2011, College Board, 2011

[2] http://davidwees.com/content/online-education-effective-face-face-instruction

http://www.sr.ithaka.org/research-publications/interactive-learning-online-public-universities-evidence-randomized-trials

The Higher Education Bubble